How Brady's Birmingham shocked the game, Chelsea's power struggle, English club nicknames

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Coming up: Hello! Were here to explain how an English club two tiers below the Premier League splurged almost 25million ($33m) on new signings.

Bradys Birmingham go wild Chelsea s ownership rift Dismal USMNT showing Whats in a club nickname ? Birmingham bonanza: City spend big for quick League One escape There is no point romanticising Tom Bradys relationship with Birmingham City.

Brady had the NFL on strings but all he has known in English football is relegation .

He strolled into town as an A-list but tiny-equity figure in Birminghams ownership group and sat helplessly as they went down last season to the parochial obscurity of League One.

Advertisement No club with lofty intentions Birmingham intend to build a world-class stadium and training ground can tolerate life in English footballs third tier, hence why City are attempting to smash their way out of it.

They went a little under the radar in the recent transfer window but in relative terms, the plan of attack employed by Birmingham was off the scale.

First, a little lesson about England s third division.

It can be pretty austere.

Burton Albion have been there for what feels like forever and their last recorded annual turnover was 1.6million.

In the window just gone, Birmingham spent close to 25m, which is exorbitant and a record for the league.

In essence, Brady and co are throwing the kitchen sink at getting back to the Championship .

And despite the spending restrictions in other England divisions the Premier League, not least their investment appears to have been entirely within the rules.

The deal that made the country sit up was Citys last-gasp signing of Jay Stansfield (below) from Premier League club Fulham .

Hes easily better than League One.

The upfront fee was more than 12m another figure that had to be seen to be believed.

Its a risk but only to an extent.

Birminghams owner, the American investment firm Knighthead, wants to make a big go of the club.

Brady, the seven-time Super Bowl winner , might give them a celebrity face but Tom Wagner is the power behind Knighthead.

In no way does it suit him to be slumming it in the lower leagues.

Heres the advantage for him: League Ones financial rules are different to those of the Premier League and the Championship.

Wage bills are limited to a percentage of turnover (Citys is estimated to be double that of the next best) but restrictions on transfer fees are far lighter.

Its not difficult for an owner with money to fund them freely.

Advertisement Birmingham have spent like a club trying to get up from the Championship, rather than a club trying to get out of League One.

You cant help asking: will their outlay pay off? Four games into their season, Birmingham are fourth in the table.

Its a productive start but there are only two automatic promotion places in League One (a third is awarded via the play-offs) and theyll be pushed hard, especially by Wales Hollywood team and current leaders, Wrexham , who they face next Monday.

Ultimately, Brady cant make the passes.

Knighthead can do no more than spend.

From here.

it will be down to the squad and manager Chris Davies to avoid one of footballs biggest pound-for-pound failures.

News round-up: USMNT upstaged by Marschs Canada Chelseas power struggle Following Chelsea is a test of faith.

They spend and they spend , and they fiddle and they fiddle.

Their squad is bloated .

They cant keep out of the market.

Some of the contracts held by their players will still be live after Im dead.

And now it transpires that theres trouble in paradise.

Chelsea co-owner Todd Boehly and his partner at Stamford Bridge, Clearlake Capitals Behdad Eghbali, have fallen out.

The Athletic has been told the two men barely speak.

Their relationship is irreconcilable owing to various flashpoints, including the decision to jettison Pochettino in May .

Boehly is discussing buying out Clearlake.

Clearlake is discussing buying out Boehly.

The full story of how they got here is riveting and there will be more drama to come.

That consistent, out-of-control air at Chelsea? It will get worse again if they become trapped in an ownership impasse.

Tour of Europe: Carsley wont sing when hes winning Lee Carsley took charge of his first game as Englands interim head coach over the weekend.

It went to plan.

A decent first half and two unanswered goals were enough to beat the Republic of Ireland .

Carsley hopes to land the job full-time but already, hes at the centre of a bit of beef.

On Saturday, he declined to sing the English national anthem, to the chagrin of certain people.

That dominated the agenda before and after the match .

Advertisement Carsley might be Birmingham-born but he was an Ireland international in his playing days.

He says his stance on the anthem has nothing to do with his heritage and that he avoided singing the Irish one too because he wanted to stay in the zone.

He is learning what Gareth Southgate discovered before him: managing England is not just about the players.

Its also a world of culture wars.

Gloves are off for Spallettis Italy By the time of Italys early elimination from Euro 2024, their coach, Luciano Spalletti, sounded like he could do with a month in a health retreat .

Hes not great at channelling stress and it was natural to wonder how long it would take for his reign to hit the rocks completely.

Fridays Nations League clash with France started so badly that Italy conceded after 13 seconds so early that goalkeeper Gianluigi Donnarumma was still strapping up his gloves.

But they fought back, they got their act together and, helped by the goal above set up by a wonderful flick from Newcastle United s Sandro Tonali they banked a classy 3-1 win.

Were officially declaring Tonali back .

Maybe Italy are too? Around The Athletic FC Quiz Answer Fridays quiz question challenged you to name the players who scored the first goals under each of the last four England managers.

Not easy.

The answers were: Gary Cahill (for Stuart Pearce), Ashley Young (for Roy Hodgson), Adam Lallana (for Sam Allardyce) and Daniel Sturridge (for Gareth Southgate).

Catch A Match Selected games (all kick-offs 2.45pm ET/7.45pm BST) UEFA Nations League, Group A2: France vs Belgium Fox Sports 2, Fubo/Viaplay; Israel vs Italy ViX, Fubo/Viaplay; Group B3: Norway vs Austria Fox Soccer Plus, Fubo/Viaplay; Group B4: Turkey vs Iceland ViX/Viaplay.

(Top picture: Brady with director Matt Alvarez Cameron Smith/Getty Images).

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