Texas Longhorns ink major on-field sponsorship deal

The University of Texas has inked what is believed to be the most lucrative on-field sponsorship deal in college athletics history with Humann, an Austin-based cardiovascular health company that traces its origins to university research.

The multi-year agreement, managed by Longhorn Sports Properties, will make Humann the official cardiovascular supplement partner of Texas athletics and place the company's logo alongside the iconic Longhorn logo across every athletic venue for the first time in school history.

"If we were going to make the decision to put a brand on our fields, courts and across all our athletics venues, it had to have an incredible story of The University of Texas," said Texas athletic director Chris Del Conte.

"What began with Texas researchers has been used by our student-athletes for over a decade to help them perform better on the field." By my count, #Texas becomes the 7th SEC school to add a corporate logo to its on-field surface.

One could argue its also the least distracting logo of the bunch as well.

Small thread of SEC on-field sponsors.

pic.twitter.com/uJn16kXdki The partnership encompasses all 20 Texas sports programs, with Humann branding appearing at Darrell K RoyalTexas Memorial Stadium, Moody Center, UFCU Disch-Falk Field and nine other athletic facilities.

Basketball venues will begin displaying the sponsorship during the 2026-27 season.

Deep ties to the University Humann's connection to Texas extends beyond a typical corporate partnership.

The company was founded in 2009 from research conducted at the University of Texas Health Science Center, building on work by Nobel Prize winner Dr.

Ferid Murad, who won the 1998 Nobel Prize in Medicine.

"Humann was born out of a University of Texas system research program and shaped by years of collaboration with its academic researchers, nutritionists, and training staff," said Joel Kocher, CEO and co-founder of Humann.

The company claims its supplements have helped power more than 20 national championships across Texas athletics over the past decade.

Dr.

John Ivy, professor emeritus in the Department of Kinesiology and Health Education at Texas, serves as Humann's lead scientist and president of its Science Advisory Board.

Texas athletes have been using Humann's beetroot-based cardiovascular supplements for over 10 years as part of the university's performance nutrition program.

Drew Martin, Texas' executive senior associate athletic director for external affairs, said the university was initially reluctant to consider on-field sponsorships but made an exception for Humann due to the company's university connections and brand alignment.

"We said 'We're not sure that this is something that UT is going to be interested in maybe ever,'" Martin told Sports Business Journal.

"However, if we were going to do something with a company that has that kind of visibility, then it needed to be a company that could be across the board...

that this brand was on par with the stature of Texas." The sponsorship officially launches this month, with activations planned throughout the fall sports season and featured coverage on the Longhorn Network.

Financial terms of the deal were not disclosed.

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