Schools use field logos, concession prices and more to pay for new era in college sports
It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports.
In college sports, it bordered on revolutionary.
In a full room of reporters, boosters and executives, the University of South Carolina delivered the news that it was bringing on a new sponsor that would put its logo on the football field for Gamecocks home games, starting Sept.
6 against South Carolina State.
The deal with a machinery company was the centerpiece of a partnership that, Gamecocks athletic director Jeremiah Donati explained, represented the largest single financial investment into our athletics department in our history, which will help us shape the future of our programs and our university for years to come.
In a nod to the new realities of college sports, the NCAA just 14 months ago lifted a decades-old restriction on branding on the field of play.
It opened a new financing stream for universities that are sharing up to $20.5 million in revenue with their players over the next year while also doling out millions more in scholarships in an industry reshaped by the multibillion-dollar lawsuit settlement that has turned college sports into something that looks more like the pros.
Not everyone is seeing money walk through the door.
Just last week, the board Virginia Tech received a bracing message from athletic director Whit Babcock: Without an influx of around $44 million to bring the sports budget to $200 million, the Hokies would keep falling behind.
If we dont radically leap forward now, Babcock said, were likely sealing our own fate for years and generations to come.
Field branding is part of a bigger set of tools that schools are using to try to stay competitive; often those tools involve asking students, fans and the public to pay more.
As the financial requirements in college athletics continue to evolve and grow, the pressure on athletic departments, our multimedia partners and others to provide new and different revenue streams is certainly there, said J Batt, the athletic director at Michigan State, which has partnered with PlayFly Sports to identify new ways to raise money.
Jeremiah Donati, the new South Carolina director of athletics, speaks before a basketball game against Duke on Dec.
5 in Columbia, S.C.
These have been couched in lots of different ways, but bottom line, it's going to cost more to attend games at many schools.
Tennessee was among the first to introduce what it called a talent fee, which was a 10% surcharge on all athletic tickets.
Multiple Big Ten teams have increased student season ticket prices for football.
Arkansas added a 3% Student-Athlete Scholarship Enhancement Fee to concessions sold at its sports events in what athletic director Hunter Yurachek told fans in a letter was a small but meaningful way to support athletes.
Nebraska, for the first time, will be selling beer to fans in general seating.
Fans watch a drone show during the second half in the first round of the College Football Playoff between Ohio State and Tennessee on Dec.
21 in Columbus, Ohio.
Among the schools that added athletic fees to the cost of attendance are Clemson ($300 a year), South Carolina ($300), Louisville ($200) and West Virginia ($250).
At Clemson, that fee is expected to raise around $7 million a year.
One possible hiccup: A bill making its way through Congress proposes to bar schools from using these sort of fees to bankroll college athletic programs.
A 2023 analysis by Sportico estimated the per student level at which most schools subsidized their athletic departments through a mix of fees, direct and indirect financial support, government funding and other sources.
At Power Four schools, it ranged from nothing to $1,400 per student.
The numbers figure to trend upward.
Earlier this year, Texas Tech said it was earmarking an additional $9 million to support its athletic program, which has a budget of around $129 million and is also backed by its billionaire board of regents chair, Cody Campbell.
At Missouri, administrators covered a $15.2 million deficit in the athletics budget with an internal loan, and also increased financial support for fiscal 2024 by $2.9 million to $25.7 million.
Kentucky's board of trustees recently approved a plan to lend the athletic department $141 million $110 million of which will go to fund facility projects and the rest going to offset expected deficits in 2025 and 2026.
Michigan State floated a $12.1 million internal loan to the athletic department, with the expectation it will be repaid through increased revenue coming out of this new era in college sports.
Batt said Michigan State has signed a new concession deal with an outside provider, completed new, bigger scoreboards in the football stadium and is refurbishing its luxury boxes, all with an eye on generating more income.
Finding those opportunities but staying true to the brand is part of those win-wins that we're looking for, Batt said.
Tennessee fans gather outside Neyland Stadium before a football game against Kent State on Sept.
14 in Knoxville, Tenn.
Aside from tying increased giving to ticket prices, athletic directors are being transparent with their fans and simply letting them know that things are going to cost more.
In a letter to the Michigan fan base from June, athletic director Warde Manuel said payments to players and an increase in scholarship budget had the department facing a $27 million deficit for the 2025-26 school year.
He gave a detailed analysis of measures Michigan has taken to cut the deficit to $15 million.
It included staff reductions and a $6 million reduction in TV revenues the department gave back to the university.
But the letter came with the overarching message: We still need your continued support.
At some schools, the support will come in the form of unique experiences.
At Oklahoma, two fans can sit in on the postgame news conference for the price of somewhere between $500 and $700.
At Kansas, they might not have to get so creative.
Last week, billionaire alum David Booth gave $300 million believed to be the largest donation in college history to be targeted toward construction around the football stadium and to generate income that athletic director Travis Goff said could last for decades.
Could it turn a school known for one the nation's best basketball programs into a behemoth on the football field, as well? Philanthropy, like investing, pays dividends over time, Booth said.
Every year, students across the country must make an agonizing decision: where to go to college.
The choices are endless: Big university or small private school? Close to home or far away? Urban life or tiny town? Even for those committed to certain ideas, choices abound.
College towns of all shapes and sizes often make major impacts on their surroundings.
Rent is typically more expensive in college towns (and unfortunately, it's only going up ).
But that doesn't deter people from moving in.
Many college towns have grown significantly in recent years, which has affected everything from income equality to state politics .
Some of those developments are most apparent in big-city college towns.
Stacker identified the 50 best big-city college towns using the Best College Towns in America report from WalletHub , published in November 2023.
Towns and cities were rated using 31 metrics, including housing cost, cost of higher education, city accessibility, crime rate, and median income of part-time workers.
Those metrics were broken into three ranked categories: wallet friendliness, social environment, and academic and economic opportunities.
Every city in the rankings has at least 300,000 residents and a university or college population of at least 7,500 students.
Some locations have a number of schools that fit the criteria, while others have one flagship university.
Read on to learn of the best big college towns in America.
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Will that give academics a boost too? - Total score: 47.92 - Wallet friendliness rank: 35 - Social environment rank: 226 - Academic and economic opportunities rank: 306 Beyond being the historic home to music legends like Al Green, Elvis Presley, and Johnny Cash, Memphis, Tennessee, is a bustling southern city with plenty to offer.
Home to both public and private schools, including the University of Memphis, Rhodes College, and Christian Brothers University, Memphis hosts more than 40,000 students when school is in session.
From taking advantage of the blues, soul, and rock 'n' roll live music scenes to exploring Shelby Farms Park, one of the largest urban parks in the country, students have all kinds of ways to enjoy this prime location.
- Total score: 47.96 - Wallet friendliness rank: 111 - Social environment rank: 157 - Academic and economic opportunities rank: 307 Nestled on the shore of Lake Erie, picturesque Cleveland is home to several colleges and universities, including Case Western Reserve University and Cleveland State University, which offer educational opportunities in both the private and public sectors.
When not in class, students can check out one of the town's eight lakefront parks or 100-plus hiking trails for a taste of the great outdoors.
Alternatively, Cleveland boasts plenty of indoor attractions, such as the famous Rock & Roll Hall of Fame and the Cleveland Museum of Art.
- Total score: 47.98 - Wallet friendliness rank: 171 - Social environment rank: 123 - Academic and economic opportunities rank: 303 Milwaukee is home to the state's second largest institution, the University of Wisconsin-Milwaukee, in addition to several smaller schools, including Marquette University and the Milwaukee School of Engineering.
Students of drinking age can imbibe in the city's famous brewery tours at top brands such as Miller , while younger students can still enjoy plenty of activities.
For instance, the city is home to dozens of yearly festivals celebrating food and drink, music, Pride, and more.
- Total score: 50.55 - Wallet friendliness rank: 173 - Social environment rank: 104 - Academic and economic opportunities rank: 245 Students attending any of the major educational institutions in Louisville, Kentuckyincluding the University of Louisville, Spalding University, Bellarmine University, and Simmons College of Kentucky, a Historically Black Colleges and Universities memberhave good reason to love their school's location.
Not only is the city home to party-heavy annual events such as the Kentucky Derby, but it also enjoys a vibrant indie music scene and a park system designed by Frederick Olmsted, who planned New York's Central Park.
Like Kentucky's other big city of Lexington, Louisville has strong traditions centered around college sports, particularly UofL's Cardinals.
- Total score: 48.39 - Wallet friendliness rank: 212 - Social environment rank: 85 - Academic and economic opportunities rank: 285 Phoenix may be notorious for its scorching heat, but that doesn't mean students of Grand Canyon University and the neighboring Arizona State University and Arizona Christian University won't find plenty to love.
The unique climate allows the Valley of the Sun to boast attractions such as the Desert Botanical Garden and Camelback Mountain, while students can also take advantage of the city's diverse culture.
The Heard Museum has 12 galleries of Native American art and installations as well as an outdoor sculpture collection.
You may also like: 5 tips to staying on track for students headed to college in the fall - Total score: 48.28 - Wallet friendliness rank: 266 - Social environment rank: 58 - Academic and economic opportunities rank: 266 Several public and private institutions call the Big Easy home: Tulane University, Loyola University New Orleans, and Xavier University of Louisiana.
There is also the Louisiana State University Health Sciences Center, which hosts six of the university's schools, including the medical program.
New Orleans' storied tradition of street celebrationsknown as second lines and live music, warm climate, and arts scene make it a popular destination for college students from around the country, many of whom stay after graduation to work in tourism, energy, and health care.
- Total score: 48.89 - Wallet friendliness rank: 102 - Social environment rank: 213 - Academic and economic opportunities rank: 263 Home to the public University of Oklahoma, University of Central Oklahoma, Oklahoma State University-Oklahoma City, and Langston University (the state's only HBCU) as well as the private Oklahoma City University and Oklahoma Christian University, Oklahoma City has something for everybody.
In addition to its higher learning institutions, the city is home to the Oklahoma City Thunder professional basketball team, the Oklahoma City Museum of Art, and the National Cowboy and Western Heritage Museum.
Bricktown is a popular nightlife destination where students can find everything from live banjo music to hip wine bars.
- Total score: 51.43 - Wallet friendliness rank: 281 - Social environment rank: 21 - Academic and economic opportunities rank: 206 The educational offerings in Sacramento, California, are surprisingly limited: California State University, Sacramento is the only traditional four-year college in the capital city.
Other institutions with satellites in the area include the University of San Francisco, the University of the Pacific, and the University of California, Davis within a short drive.
But what the city lacks in higher education opportunities it makes up for in its growing popularity as a cultural destination.
And compared with the nearby Bay Area, Sacramento's cost of living is relatively affordable.
- Total score: 49.13 - Wallet friendliness rank: 336 - Social environment rank: 126 - Academic and economic opportunities rank: 74 More than just the home of Disneyland, Anaheim, California, serves as host to the private, for-profit Anaheim University, which caters to graduate students, as well as Southern California Institute of Technology.
The city's location in the greater Los Angeles area means students have access to other major universities, including the University of California, Los Angeles and the University of Southern California.
Popular entertainment choices for students include the Packing District , anchored by the historic Packing House, a hangout for locals and tourists alike.
- Total score: 48.49 - Wallet friendliness rank: 91 - Social environment rank: 91 - Academic and economic opportunities rank: 358 While Texas' two major public universitiesthe University of Texas and Texas A&M Universityhave campuses in San Antonio, there are also a host of private schools, including Trinity University and St.
Mary's University.
San Antonio is a popular destination for people within the state and across the country, with a major sports franchise (the NBA's San Antonio Spurs), a vibrant nightlife scene, and numerous historic attractions, such as the Alamo and River Walk.
These features, along with a robust culinary scene, make the city an exciting, if distracting, place to attend college.
You may also like: What every state received to support education for youth experiencing homelessness - Total score: 48.78 - Wallet friendliness rank: 293 - Social environment rank: 64 - Academic and economic opportunities rank: 217 A number of notable educational institutions call Chicago home, including the celebrated University of Chicago.
Other schools include Loyola University Chicago, DePaul University, the University of Illinois Chicago, and Northwestern University in nearby Evanston.
The city's diverse cultural and recreational offerings, solid public transportation system, and ties to numerous industries, from media to banking, make it a popular choice for those seeking a first-class urban college experience.
- Total score: 51.79 - Wallet friendliness rank: 201 - Social environment rank: 128 - Academic and economic opportunities rank: 160 Omaha, Nebraska, is a backdrop to many of the state's educational institutions, including the University of Nebraska Omaha, Creighton University, and Clarkson College.
The University of Nebraska Medical Center is also located there.
With its low cost of living and various historic landmarks , Omaha offers an appealing blend of urban and suburban.
The Old Market is home to everything from pubs and taverns to art galleries and live music venues.
- Total score: 50.79 - Wallet friendliness rank: 125 - Social environment rank: 116 - Academic and economic opportunities rank: 254 Known for its lively college athletics scene, Lexington, Kentucky, is home to the University of Kentucky, which also happens to be the city's largest employer.
Transylvania University, one of the nation's oldest colleges , is also located there, along with Sullivan University and Commonwealth Baptist College.
Students flood the area for its low cost of living and variety of manufacturing job opportunities, including with Toyota Kentucky and Lockheed Martin.
- Total score: 49.55 - Wallet friendliness rank: 176 - Social environment rank: 138 - Academic and economic opportunities rank: 249 Indiana's most populous city includes tens of thousands of students scattered across several institutions, including Indiana University Indianapolis, Purdue University in Indianapolis, Butler University, the University of Indianapolis, and Marian University.
Indianapolis' seven cultural districts offer history and a buzzing culinary scene.
With a revamped public transit system in the works, Indianapolis is also host to welcome distractions from studying, including museums, parks, and sporting events.
- Total score: 49.64 - Wallet friendliness rank: 379 - Social environment rank: 35 - Academic and economic opportunities rank: 107 Arguably the tech epicenter of Silicon Valley, San Jose, California, is a popular destination among college students seeking degrees in related fields as well as those who want to head to nearby San Francisco for entertainment.
San Jose State University calls this city home, and the prestigious Santa Clara University and world-renowned Stanford University are close by.
There are multiple light rail and train systems, and the high concentration of tech companies provides a wide selection of jobs and internships for students.
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colleges that have employed the most Nobel Prize-winning professors - Total score: 51.87 - Wallet friendliness rank: 249 - Social environment rank: 41 - Academic and economic opportunities rank: 193 Minneapolis is a cultural center of the Midwest and home to a number of colleges and universities, including the University of Minnesota, the Minneapolis College of Art and Design, and North Central University.
The city has a celebrated parks system that encourages activity among residents, and representation in all major North American sports leagues.
Light rail and commuter lines link the city's neighborhoods with nearby suburbs, too.
- Total score: 49.44 - Wallet friendliness rank: 133 - Social environment rank: 175 - Academic and economic opportunities rank: 250 Once known as the Oil Capital of the World , Tulsa, Oklahoma, is a medium-sized city with small-town and big-metropolis vibes.
Tulsa has hosted college students for over 130 years and preserved some of the best of its history.
In the Deco District, old buildings delight locals and visitors, while foodies can explore unique gastronomic creations on Cherry Street.
Several technology, manufacturing, energy, and aerospace companies are headquartered in Tulsa, which makes it an optimal place to find internships, mentors, and corporate job opportunities.
- Total score: 49.8 - Wallet friendliness rank: 303 - Social environment rank: 16 - Academic and economic opportunities rank: 242 The Mile High City is home to students attending the University of Colorado Denver, Metropolitan State University of Denver, and Regis University, among other institutions.
The city is known for its access to numerous year-round outdoor activities, and a good public transit system covers much of the area.
Denver's status as home to thousands of students is reflected in its cuisine: The first-ever Chipotle is near the University of Denver campus.
- Total score: 48.84 - Wallet friendliness rank: 242 - Social environment rank: 149 - Academic and economic opportunities rank: 201 Fort Worth, Texas, and the surrounding area are home to dozens of institutions of higher education, including public universities such as the University of North Texas, and smaller private institutions such as Texas Christian University and Texas Wesleyan University.
The major transportation hub features the headquarters of American Airlines, GM Financial, and BNSF Railway, among others.
- Total score: 50.59 - Wallet friendliness rank: 295 - Social environment rank: 93 - Academic and economic opportunities rank: 142 Philadelphia is home to some of the nation's oldest and most storied educational institutions: the Ivy League University of Pennsylvania, Temple University, and Drexel University.
The city's large student population is reflected in the number of bars and clubs scattered about Center City and East Passyunk, and historic tourist attractions and museums provide something for those of all interests.
Major industries include health care, financial services, and biotech.
You may also like: Just one-third of students say college is worth the cost - Total score: 49.79 - Wallet friendliness rank: 388 - Social environment rank: 19 - Academic and economic opportunities rank: 92 The nation's capital is home to several colleges and universities, including Georgetown University, George Washington University, American University, and HBCU Howard University, with education options for all kinds of students.
In Washington D.C., students can explore the rich history and beautiful architecture central to the United States, from the Capitol to the Lincoln Memorial to the Smithsonian Institution.
Keep in mind that the cost of living is high at 148% above the national average .
- Total score: 50.06 - Wallet friendliness rank: 388 - Social environment rank: 10 - Academic and economic opportunities rank: 120 San Francisco proper is home to two major four-year schools: the private University of San Francisco and the public San Francisco State University.
Other nearby schools include Stanford University, Saint Mary's College of California, and the University of California, Berkeley.
There is also the storied University of California, San Francisco, a medical school and research facility.
The benefits of attending college by the Golden Gate are numerous: myriad year-round outdoor opportunities, world-famous cuisine and nightlife, and dozens of cultural and tourist attractions.
The downsides are an extremely high cost of living and one of the nation's worst housing shortages, making it impossible for some students to reside within city limits.
- Total score: 54.99 - Wallet friendliness rank: 128 - Social environment rank: 90 - Academic and economic opportunities rank: 140 St.
Louis is an old city with a compelling history as the Gateway to the West.
It sits on the Mississippi River, just several miles south of the confluence with the Missouri River.
It is a relatively small town, which makes it ideal for walking.
Baseball is huge, and there is a whole culture around celebrating St.
Louis' favorite sport.
The nightlifewith beer and live musicattracts college students from the many higher education institutions in the area.
Washington University is the most prestigious.
- Total score: 49.61 - Wallet friendliness rank: 343 - Social environment rank: 89 - Academic and economic opportunities rank: 114 Los Angeles is really more a series of areas or neighborhoods than one distinct college town.
Within its city limits, it has several institutions of higher education, from the massive University of California, Los Angeles, to the private Loyola Marymount University, Mount Saint Mary's University, and Occidental College.
Given its proximity to Hollywood, there are also several film schools.
Cultural and recreational opportunities are aplenty, from world-renowned museums to beaches.
- Total score: 50.87 - Wallet friendliness rank: 224 - Social environment rank: 113 - Academic and economic opportunities rank: 182 A 3-mile oceanfront boardwalk is the main attraction of the city where the Chesapeake Bay meets the Atlantic Ocean: Virginia Beach, Virginia.
In recent years, the city's already pleasant coastal lifestyle has been spruced up by a bustling food and arts scene, a perfect complement to its centuries-old maritime history.
More than 50,000 post-secondary students attend school in the area, which includes Regent University and Virginia Wesleyan University.
You may also like: Failed West Virginia microschool fuels state probe and some soul-searching - Total score: 50.51 - Wallet friendliness rank: 226 - Social environment rank: 147 - Academic and economic opportunities rank: 168 Dallas is home to a number of public and private institutions, including the University of Texas at Dallas, Southern Methodist University, and HBCU Paul Quinn College.
The frozen margarita was created in the Big D, which also features a celebrated barbecue scene.
The city's downtown Arts District is popular among visitors and residents alike.
- Total score: 51.85 - Wallet friendliness rank: 177 - Social environment rank: 199 - Academic and economic opportunities rank: 92 The agriculture, energy, and oil industries prosper in Bakersfield, California, located on the southern end of the San Joaquin Valley and west of the Sierra Nevadas.
The scenery of that part of the Golden State is breathtaking, and students attending California State University, Bakersfield, or Bakersfield College can enjoy various leisure options, including a brewery trail and farmer's markets.
- Total score: 51.24 - Wallet friendliness rank: 118 - Social environment rank: 121 - Academic and economic opportunities rank: 237 Jacksonville, Florida, is home to several of the state's public educational institutions, including the University of North Florida, Florida State College at Jacksonville, and the University of Florida's Health Science Center.
Private institutions include Jacksonville University and Edward Waters University.
A port town, Jacksonville offers jobs in the transportation and shipping industries as well as the financial services field.
- Total score: 51.43 - Wallet friendliness rank: 288 - Social environment rank: 98 - Academic and economic opportunities rank: 128 The most highly ranked college in Nashville, Tennessee, is Vanderbilt University, home to around 9,000 undergraduate and graduate students.
Nashville also boasts a couple of HBCUs: Tennessee State University and Fisk University.
Nashville's reputation as a lively tourist destination extends to its status as a top-notch college town, with students enjoying a wide selection of live music, nightlife, and Southern cooking.
- Total score: 51.89 - Wallet friendliness rank: 75 - Social environment rank: 38 - Academic and economic opportunities rank: 323 Arizona's second-largest city is home to the University of Arizona, one of the largest schools in the country and Tucson's largest employer.
Tucson is popular with older adults, too, and features a national park, national forest, mountain range, and other outdoor destinations as well as trendy bars and restaurantsmaking it the choice for nearly 50,000 students.
You may also like: Out-of-school suspensions can do more harm than good, data shows - Total score: 52.4 - Wallet friendliness rank: 99 - Social environment rank: 122 - Academic and economic opportunities rank: 211 The University of Houston's flagship campus as well as its Downtown and Clear Lake campuses are based in Houston along with Texas Southern University and the private Rice University.
The city is a hub for the energy sector, with ConocoPhillips, Halliburton, and Phillips 66 headquarters.
Space City, the country's fourth-largest metropolis, is also home to diverse arts, culinary, and sports scenes.
- Total score: 54.4 - Wallet friendliness rank: 98 - Social environment rank: 57 - Academic and economic opportunities rank: 195 Nestled near the United States-Mexico border to the south and New Mexico to the north and west, El Paso, Texas, is home to several large public universities, including the University of Texas at El Paso and Texas Tech University Health Sciences Center El Paso.
It's less than an hour to Las Cruces, New Mexico, and New Mexico State Universitywhich offers in-state tuition to those from El Paso.
The Sun City boasts an array of cultural and outdoor activities, including the El Paso Museum of Archaeology, Franklin Mountains State Park, and the Centennial Museum and Chihuahuan Desert Gardens.
- Total score: 52.71 - Wallet friendliness rank: 280 - Social environment rank: 60 - Academic and economic opportunities rank: 116 What Long Beach, California, lacks in educational offeringsthe only two schools within the city are California State University, Long Beach, and Long Beach City Collegeit more than makes up for in recreational and professional opportunities.
Home to one of the busiest ports in the world and a significant oil industry presence, jobs are plentiful, and a vibrant arts scene includes numerous museums and live music venues.
Plus, the city is near Los Angeles and Orange County, which means it's not a long trip to other schools.
- Total score: 51.29 - Wallet friendliness rank: 213 - Social environment rank: 260 - Academic and economic opportunities rank: 59 A suburb of Phoenix, Mesa provides access to that city's institutions of higher learning as well as satellite campuses, including Arizona State University's Polytechnic campus and Mesa Community College.
There's also the Sonoran Desert and Tonto National Forest, which feature a rich Native American history.
The Mesa Arts Center is renowned, and nightlife includes breweries and wineries.
- Total score: 52.1 - Wallet friendliness rank: 206 - Social environment rank: 50 - Academic and economic opportunities rank: 213 Hundreds of thousands of students filter in and out of Charlotte, North Carolina, and nearby small college towns each year.
The main draws are the University of North Carolina at Charlotte, highly-ranked Davidson College, and the smaller Queens University of Charlotte.
Just up the road, the North Carolina Research Campus offers opportunities in various areas of study for both undergrad and graduate students.
Charlotte is a major financial services and banking hub, with Wells Fargo and Bank of America maintaining corporate offices.
You may also like: Community schools work to boost student performance by meeting their non-academic needs - Total score: 55.23 - Wallet friendliness rank: 208 - Social environment rank: 53 - Academic and economic opportunities rank: 95 Colorado Springs, Colorado, is home to the public University of Colorado Colorado Springs along with the private Colorado College.
The U.S.
Air Force Academy is also based in the area.
The city is known as a conservative bastion in the state, with numerous religious groups, including Focus on the Family and Young Life, headquartered there.
A concentration of defense contractors means many post-graduation jobs center around the military and aerospace industries.
- Total score: 53.19 - Wallet friendliness rank: 77 - Social environment rank: 25 - Academic and economic opportunities rank: 298 Cincinnati, Ohio, has lived up to its nickname: the Queen City.
With rich architectural, historical, and cultural traditions, the third-largest city in the state is a flourishing metropolis meticulously designed to balance urban infrastructure with plentiful green spaces.
Artisanal brewing is popular, and the Over-the-Rhine district is famous for its 19th-century buildings.
The University of Cincinnati stands out as one of the best schools, and other institutions include Mount St.
Joseph University and schools focused on careers in health care.
- Total score: 55.25 - Wallet friendliness rank: 355 - Social environment rank: 4 - Academic and economic opportunities rank: 70 Sunny San Diego may not be known as a college town, but it should be: There are over a dozen colleges and universities in the city and beyond, including the University of California San Diego, San Diego State University, and the private University of San Diego and Point Loma Nazarene University.
Beach culture has a strong hold on students, who can be found surfing between classes or roller skating along Mission Beach.
There is also a significant military presence thanks to Naval Base San Diego, the U.S.
Navy's largest West Coast base and the principal homeport of the Pacific Fleet.
- Total score: 48.81 - Wallet friendliness rank: 268 - Social environment rank: 338 - Academic and economic opportunities rank: 43 A relatively new and thriving suburblocated a few miles southeast of the Las Vegas Stripis an ideal setting for college students.
With mild winters and 300 sunny days per year, Henderson, Nevada, is a desirable place to shape your future.
It also attracts students who enjoy outdoor activities and an "open 24 hours" lifestyle without the frenzy of its world-famous neighbor.
There are several colleges in Henderson, including Nevada State University, and a handful of others less than 20 miles away.
- Total score: 49.74 - Wallet friendliness rank: 131 - Social environment rank: 79 - Academic and economic opportunities rank: 317 Educational opportunities in Albuquerque include the University of New Mexico, Central New Mexico Community College, Trinity Southwest University, and the University of St.
Francis.
Old Town, the Sandia Peak Tramway, and the ABQ BioPark offer recreational opportunities.
The city is also home to a vibrant restaurant scene and the world-famous International Balloon Fiesta, held every October.
You may also like: Here are the advantages of online tutoring, according to research - Total score: 55.89 - Wallet friendliness rank: 372 - Social environment rank: 5 - Academic and economic opportunities rank: 40 Seattle's biggest educational institution is the University of Washington, which is so large it takes up an entire neighborhood.
Other schools in the area include Seattle University and Seattle Pacific University.
Like its counterparts in Silicon Valley, Seattle draws students interested in the tech and business sectors, with neighboring major corporations in Amazon, Microsoft, Starbucks, and Boeing.
That said, thanks to its history as a breeding ground for alternative music and its multitude of recreation opportunities, the city draws students of all interests.
- Total score: 54.94 - Wallet friendliness rank: 112 - Social environment rank: 73 - Academic and economic opportunities rank: 164 Columbus, Ohio, is home to one of the largest college campuses in the country: Ohio State University.
Columbia is also host to Columbus State Community College and the Columbus College of Art and Design.
Bustling neighborhoods such as the Short North feature street parades and festivals, and college football is a huge draw for almost everyone in town, whether or not they're a student.
- Total score: 55.75 - Wallet friendliness rank: 187 - Social environment rank: 6 - Academic and economic opportunities rank: 202 One of the Rust Belt's anchor cities, Pittsburgh is home to a number of large universities, including the highly ranked Carnegie Mellon University and the University of Pittsburgh.
Pittsburgh is often listed as one of the nation's most livable cities.
And while U.S.
Steel still has a big presence, a growing number of biotech, health care, and financial services companies are based in the state's second-largest metropolis.
- Total score: 57.71 - Wallet friendliness rank: 210 - Social environment rank: 3 - Academic and economic opportunities rank: 151 Colorful Miami hosts students from several colleges and universities.
The University of Miami, Barry University, and Florida International University all have the city as their backdrop.
The lure of attending school in one of America's most famous nightlife destinations is obvious, and the warm weather and diverse cuisine make decisions easy for thousands of students.
- Total score: 56.61 - Wallet friendliness rank: 263 - Social environment rank: 8 - Academic and economic opportunities rank: 94 Home to the highly ranked Emory University and Georgia Institute of Technology, Atlanta also has a significant concentration of HBCUs, including Morehouse College, Spelman College, and Clark Atlanta University.
The city is known for its nightlife and a relatively affordable cost of living.
Students can fill their downtime with visits to the likes of museums and theaters, Underground Atlanta, and The King Center .
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- Total score: 57.61 - Wallet friendliness rank: 166 - Social environment rank: 24 - Academic and economic opportunities rank: 117 Raleigh, North Carolina, the state's quaint but vibrant capital, beckons students to a handful of schools, including North Carolina State University, William Peace University, and HBCU Saint Augustine's University.
The nearby Duke University and University of North Carolina at Chapel Hill complete Research Triangle Park with NC State.
Fayetteville Street and Glenwood South are popular among locals for their bars and coffee shops, and the city's bus service has not collected fares in over four years.
- Total score: 53.73 - Wallet friendliness rank: 155 - Social environment rank: 7 - Academic and economic opportunities rank: 279 The University of Nevada, Las Vegas is the main contributor of students to the Las Vegas Strip.
With a never-ending nightlife scene and plenty of jobs in the hospitality industry, Sin City attracts those looking for a different urban experience.
Public transit isn't robust, and there isn't much parkland.
But what Las Vegas lacks in infrastructure it makes up for in recreational and cultural offerings.
- Total score: 59.65 - Wallet friendliness rank: 172 - Social environment rank: 9 - Academic and economic opportunities rank: 83 Two schools are responsible for bringing college students to Tampa, Florida: the main campus of the massive, public University of South Florida and the smaller, private University of Tampa.
Warm weather year-round, a relatively low cost of living, and a number of corporate offices, including those of Pfizer, Fisher Investments, and Cisco, make this a popular destination.
The city is also a major cruise port and tourist destination, providing ample opportunities for those looking to enter the hospitality industry.
- Total score: 61.81 - Wallet friendliness rank: 142 - Social environment rank: 2 - Academic and economic opportunities rank: 80 Orlando, Florida, is home to more than Walt Disney World and Universal Studios, though students who call the city home will find no shortage of theme parks.
The city's schools include the University of Central Florida and Valencia College, and neighboring smaller institutions.
Orlando is also close to beach towns such as Cape Canaveral and Cocoa Beach, or you can opt to stick around and check out all the city has to offer from the Orlando Eye.
- Total score: 63.27 - Wallet friendliness rank: 204 - Social environment rank: 12 - Academic and economic opportunities rank: 21 It's no surprise that Austin, Texas, with its distinct counterculture, vibrant nightlife, hot culinary scene, and many music venues, ranks as the best big college town in the United States.
And college students have taken notice: The University of Texas at Austin has more than 40,000 undergraduates alone.
Add in grad students and those attending other schools in and around the areaincluding St.
Edward's University and Huston-Tillotson Universityand it's clear that Austin is a major college town.
Data reporting by Karim Noorani.
Additional writing by Emily Sherman.
Story editing by Mike Taylor.
Copy editing by Meg Shields.
Photo selection by Clarese Moller.
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Every year, students from across the country agonize about where to go to college.
The choices are endless: Big university or small private school? Close to home or far away? Options even abound for those committed to pursuing the standard "the college experience." Ultimately, however, where to matriculate is heavily influenced by where a school is located, especially for prospective students looking for the perfect college town.
The local student body often significantly impacts those who call small college towns home year-round.
A December 2024 article in the Chronicle of Higher Education highlights that colleges are usually among the largest employers in their regions , with students and their visiting parents keeping local coffee houses and restaurants afloat.
Still, not all the impacts of living in a college town are positive.
Rent is typically more expensive (and unfortunately, it's only going up ).
In 2025, the Trump administration enacted substantial funding cuts to research institutions .
As a result, college-adjacent communities may sustain severe blows to their local economies.
However, in bigger cities, the impact of colleges may be easier to miss.
To recognize this particular cohort, Stacker identified the 50 best big college towns using WalletHub's 2025 Best College Towns in America report, published in October 2024.
WalletHub examined 415 cities using 31 metrics, including housing cost, cost of higher education, city accessibility, crime rate, and median income of part-time workers.
The metrics were broken into three ranked categories: wallet friendliness, social environment, and academic and economic opportunities.
Stacker looked at the cities on WalletHub's ranking with at least 300,000 residents and a university or college population of at least 7,500 students.
Some locations have several schools that fit the criteria, while others have one flagship university.
Read on to learn about the best big college towns in America.
- Total score: 49.16 - Wallet friendliness rank: 294 - Social environment rank: 31 - Academic and economic opportunities rank: 267 The Mile High City is home to students attending the University of Colorado Denver, Metropolitan State University of Denver, and Regis University, among other institutions.
The city is known for its access to numerous year-round outdoor activities, and a robust public transit system covers much of the area.
Denver's status as home to thousands of students is reflected in its cuisine: The first-ever Chipotle is near the University of Denver campus.
- Total score: 49.22 - Wallet friendliness rank: 252 - Social environment rank: 143 - Academic and economic opportunities rank: 214 Several Baltimore-based colleges, including the renowned Johns Hopkins University, help put the "charm" into the Charm City.
Baltimore also hosts Morgan State University and Coppin State University, two historically Black colleges and universities, and Loyola University Maryland and the University of Maryland, Baltimore.
The city is steeped in history, including 10 public marketssome of which date back to the late 1700swhere students can sample food from around the world.
Many students stick around the area after college due to a wealth of well-paying job opportunities in STEM fields , and the commute to Washington D.C.
is only half an hour away by train.
- Total score: 49.38 - Wallet friendliness rank: 392 - Social environment rank: 19 - Academic and economic opportunities rank: 157 Higher education in the United States began in the Boston area with the founding of Harvard University in 1636.
Over the centuries, Boston has maintained its reputation as a magnet for students, with over 300,000 attending college in the city .
Within the city limits are 26 colleges, including the esteemed Berklee College of Music , which counts Quincy Jones, Melissa Etheridge, Diana Krall, and John Mayer as alumni.
The city's rivers beckon rowers and sailors, while those who prefer dry land enjoy Boston's many renowned cultural institutions and sports teams.
- Total score: 49.44 - Wallet friendliness rank: 160 - Social environment rank: 125 - Academic and economic opportunities rank: 298 Milwaukee is home to the state's second-largest higher ed.
institution, the University of Wisconsin-Milwaukee, and several smaller schools, including Marquette University and the Milwaukee School of Engineering.
Students of drinking age can participate in the city's famous brewery tours at top brands such as Miller, but younger students can still enjoy plenty of sober activities.
For instance, the city has dozens of yearly festivals celebrating food and drink, music, LGBTQ+ Pride, and more.
- Total score: 49.45 - Wallet friendliness rank: 354 - Social environment rank: 2 - Academic and economic opportunities rank: 272 Students who study in Honolulu enjoy urban living on an island paradise.
Hawaii Pacific University and the University of Hawaii at Manoa are two of the five four-year colleges in the city, with about 25,000 students between them.
Easily accessible beaches, surfing, snorkeling, and scuba diving make for a great study break.
The area also has many cultural festivals throughout the year, including the Aloha Festival and the King Kamehameha Floral Parade.
- Total score: 49.62 - Wallet friendliness rank: 281 - Social environment rank: 70 - Academic and economic opportunities rank: 228 Several notable educational institutions, including the celebrated University of Chicago, call Chicago home.
Other schools include Loyola University Chicago, DePaul University, the University of Illinois Chicago, and Northwestern University in nearby Evanston.
The city's diverse cultural and recreational offerings, solid public transportation system, and ties to numerous industries, from media to finance, make it a popular choice for those seeking a first-class urban college experience.
- Total score: 49.64 - Wallet friendliness rank: 180 - Social environment rank: 117 - Academic and economic opportunities rank: 284 Indiana's most populous city includes tens of thousands of students scattered across several institutions, including Indiana University Indianapolis, Butler University, the University of Indianapolis, and Marian University.
Beyond its schools, Indianapolis' cultural districts offer rich local history and a buzzing culinary scene.
With a revamped public transit system in the works, Indianapolis is also home to welcome distractions from studying, such as museums, parks, and sporting events.
- Total score: 49.72 - Wallet friendliness rank: 242 - Social environment rank: 71 - Academic and economic opportunities rank: 262 Several public and private institutions call the Big Easy home: Tulane University, Loyola University New Orleans, and Xavier University of Louisiana.
The Louisiana State University Health Sciences Center also hosts six of the university's schools, including the medical program.
New Orleans' storied tradition of street celebrations (second lines), live music, warm climate, and arts scene make it a popular destination for college students from around the country, many of whom stay after graduation to work in tourism, energy, and health care.
- Total score: 49.97 - Wallet friendliness rank: 127 - Social environment rank: 138 - Academic and economic opportunities rank: 294 Once known as the "Oil Capital of the World," Tulsa, Oklahoma, is a medium-sized city with small-town and big-metropolis vibes.
Tulsa has hosted college students for over 140 years and preserved some of the best of its history.
In the Deco District, old buildings delight locals and visitors, while foodies can explore unique gastronomic creations on Cherry Street.
Several technology, manufacturing, energy, and aerospace companies are headquartered in Tulsa, which makes it an optimal place to find internships, mentors, and corporate job opportunities.
- Total score: 50.35 - Wallet friendliness rank: 92 - Social environment rank: 254 - Academic and economic opportunities rank: 202 A popular spring break destination, thousands of students call coastal Corpus Christi home.
Students at Texas A&M University-Corpus Christi enjoy island living, as the campus is located on Ward Island, between Oso Bay and Corpus Christi Bay.
The Whataburger fast food chain was founded in Corpus Christi in 1950, and the city boasts many 24-hour locations to satisfy any student's late-night hunger cravings.
- Total score: 50.39 - Wallet friendliness rank: 277 - Social environment rank: 180 - Academic and economic opportunities rank: 93 Riverside is part of Southern California's Inland Empire, an area east of Los Angeles that offers urban amenities without the same level of gridlock.
Along with several community colleges, Riverside is also home to the University of California, Riverside, La Sierra University, and California Baptist University.
Riverside played a major role in the development of the California citrus industry, and the area still features some orange groves.
Its citrus history is preserved at California Citrus State Historic Park, which hosts an annual citrus festival.
- Total score: 50.45 - Wallet friendliness rank: 167 - Social environment rank: 69 - Academic and economic opportunities rank: 300 Students attending any major educational institutions in Louisville, Kentuckyincluding the University of Louisville and Simmons College of Kentucky, a Historically Black Colleges and Universities memberhave good reason to love their school's location.
The city is home to party-heavy annual events such as the Kentucky Derby, but it also enjoys a vibrant indie music scene and a park system designed by Frederick Olmsted , who planned New York's Central Park.
Like Kentucky's other big city of Lexington, Louisville has strong traditions centered around college sports, particularly UofL's Cardinals.
- Total score: 50.78 - Wallet friendliness rank: 198 - Social environment rank: 130 - Academic and economic opportunities rank: 229 Omaha, Nebraska, is a backdrop to many of the state's educational institutions, including the University of Nebraska Omaha, Creighton University, and Clarkson College.
The University of Nebraska Medical Center is also located here.
With its low cost of living and various historic landmarks, Omaha offers an appealing blend of urban and suburban.
The Old Market is home to everything from pubs and taverns to art galleries and live music venues.
- Total score: 50.78 - Wallet friendliness rank: 84 - Social environment rank: 193 - Academic and economic opportunities rank: 258 Home to the public University of Oklahoma Norman Campus, University of Central Oklahoma, Oklahoma State University Oklahoma City, and the private Oklahoma City University and Oklahoma Christian University, Oklahoma City has something for everyone.
In addition to its higher learning institutions, the city is home to the Oklahoma City Thunder basketball team, the Oklahoma City Museum of Art, and the National Cowboy and Western Heritage Museum.
Bricktown is a popular nightlife destination where students can find everything from live banjo music to hip wine bars.
- Total score: 50.99 - Wallet friendliness rank: 153 - Social environment rank: 106 - Academic and economic opportunities rank: 274 Known for its lively college athletics scene, Lexington, Kentucky, is home to the University of Kentucky, which is also the city's largest employer .
Transylvania University, one of the nation's oldest colleges , is also there.
Students are drawn to the area thanks to its low cost of living and variety of manufacturing job opportunities, including with Toyota Kentucky and Lockheed Martin.
- Total score: 51.46 - Wallet friendliness rank: 229 - Social environment rank: 124 - Academic and economic opportunities rank: 195 Dallas is home to many public and private institutions, including the University of Texas at Dallas, Southern Methodist University, and HBCU Paul Quinn College.
The frozen margarita was created in the Big D , featuring a celebrated barbecue scene.
The city's downtown Arts District is popular among visitors and residents alike.
- Total score: 51.55 - Wallet friendliness rank: 343 - Social environment rank: 111 - Academic and economic opportunities rank: 75 Los Angeles's massive size and scope mean it's more a series of districts and neighborhoods than one distinct college town.
LA has several higher education institutions within the city limits, from the massive University of California, Los Angeles, to the private Loyola Marymount University, Mount Saint Mary's University, and Occidental College.
Given its proximity to Hollywood, there are also several film schools.
Cultural and recreational opportunities abound, including world-renowned museums and beaches.
- Total score: 51.6 - Wallet friendliness rank: 248 - Social environment rank: 103 - Academic and economic opportunities rank: 179 Virginia Beach's main attraction is a three-mile oceanfront boardwalk, where the Chesapeake Bay meets the Atlantic Ocean.
In recent years, the city's already pleasant coastal lifestyle has been spruced up by a bustling food and arts scene, a perfect complement to its centuries-old maritime history.
Nearly 60,000 students attend four-year colleges in the area, including Regent University and Virginia Wesleyan University.
- Total score: 51.75 - Wallet friendliness rank: 399 - Social environment rank: 21 - Academic and economic opportunities rank: 77 The nation's capital is home to several colleges and universities, including Georgetown University, George Washington University, American University, and HBCU Howard University, with education options for many students.
In Washington D.C., students can explore the rich history and beautiful architecture of the United States, from the Capitol to the Lincoln Memorial to the Smithsonian Institution.
That said, remember that the cost of living is high at 148% above the national average.
- Total score: 51.76 - Wallet friendliness rank: 228 - Social environment rank: 129 - Academic and economic opportunities rank: 181 Fort Worth, Texas, and the surrounding area are home to dozens of higher education institutions, including public universities like the University of North Texas and smaller private institutions like Texas Christian University and Texas Wesleyan University.
The central transportation hub features the headquarters of American Airlines, GM Financial, and BNSF Railway, among others.
- Total score: 51.8 - Wallet friendliness rank: 261 - Social environment rank: 110 - Academic and economic opportunities rank: 166 Philadelphia is home to some of the nation's oldest and most storied educational institutions: Temple University, Drexel University, and the Ivy League University of Pennsylvania among them.
The city's large student population is reflected in the number of bars and clubs scattered about Center City and East Passyunk.
At the same time, historic tourist attractions and museums provide something for those of all interests.
Major industries in the city include health care, education, and financial services.
- Total score: 51.94 - Wallet friendliness rank: 60 - Social environment rank: 92 - Academic and economic opportunities rank: 309 While Texas's two major public universitiesthe University of Texas and Texas A&M Universityhave campuses in San Antonio, there are also many private schools, including Trinity University and St.
Mary's University.
San Antonio is a popular destination for people within the state and across the country, with a major sports franchise (the NBA's San Antonio Spurs), a vibrant nightlife, and numerous historic attractions, such as the Alamo and River Walk.
These features and a robust culinary scene make the city an exciting, if distracting, place to attend college.
- Total score: 52.13 - Wallet friendliness rank: 116 - Social environment rank: 121 - Academic and economic opportunities rank: 254 Jacksonville, Florida, is home to several of the state's public higher education institutions, including the University of North Florida, Florida State College at Jacksonville, and the University of Florida's Health Science Center.
Private institutions include Jacksonville University and Edward Waters University.
Jacksonville is a port town that offers jobs in the transportation and shipping industries as well as the financial services field.
- Total score: 52.22 - Wallet friendliness rank: 223 - Social environment rank: 152 - Academic and economic opportunities rank: 129 The agriculture, energy, and oil industries prosper in Bakersfield, California, located on the southern end of the San Joaquin Valley to the west of the Sierra Nevada.
The scenery of that part of the Golden State is breathtaking, and students attending California State University, Bakersfield, or Bakersfield College can enjoy various leisure options, like a brewery trail and farmers' markets.
- Total score: 52.3 - Wallet friendliness rank: 298 - Social environment rank: 56 - Academic and economic opportunities rank: 150 What Long Beach, California, lacks in educational offeringsthe only two schools within the city are California State University, Long Beach, and Long Beach City Collegeit more than makes up for in recreational and professional opportunities.
Home to one of the busiest ports in the world and a significant oil industry presence, jobs are plentiful, and a vibrant arts scene includes numerous museums and live music venues.
Plus, the city is near both Los Angeles and Orange County.
- Total score: 52.3 - Wallet friendliness rank: 291 - Social environment rank: 32 - Academic and economic opportunities rank: 176 Portland ranks among the world's best cities for its commitment to sustainability and proximity to outdoor activities.
Several colleges, including the University of Portland, Portland State University, and Oregon Health & Science University, draw students to the Rose City.
Portland has a vibrant food scene with hundreds of food carts and over 80 breweries.
But, perhaps most importantly for those who hit the books, it's the best city in the country for coffee , according to WalletHub.
Bounded by the Columbia and Willamette Rivers, Portland is home to Forest Park, one of the country's largest urban forests, and Mt.
Tabor, a volcanic cinder cone.
A lack of a state sales tax is one reason to stick around after graduation, as are jobs at Nike, Columbia Sportswear, and Intel, some of the area's top employers.
- Total score: 52.41 - Wallet friendliness rank: 109 - Social environment rank: 15 - Academic and economic opportunities rank: 342 Cincinnati lives up to its nickname: Queen City.
With rich architectural, historical, and cultural traditions, the third-largest city in the state is a flourishing metropolis meticulously designed to balance urban infrastructure with plentiful green spaces.
Artisanal brewing is popular, and the Over-the-Rhine district is famous for its 19th-century buildings.
The University of Cincinnati stands out as one of the city's best schools, and other institutions include Mount St.
Joseph University and schools focused on careers in health care.
- Total score: 53.14 - Wallet friendliness rank: 282 - Social environment rank: 207 - Academic and economic opportunities rank: 31 A suburb of Phoenix, Mesa provides access to that city's institutions of higher learning and satellite campuses, including Arizona State University's Polytechnic campus and Mesa Community College.
Mesa also hosts the Sonoran Desert and Tonto National Forest, highlighting the area's rich indigenous history.
The Mesa Arts Center is renowned, and nightlife includes breweries and wineries.
- Total score: 53.33 - Wallet friendliness rank: 110 - Social environment rank: 34 - Academic and economic opportunities rank: 293 Arizona's second-largest city is home to the University of Arizona, one of the largest schools in the country and one of Tucson's largest employers.
Tucson also features a national park, national forest, mountain range, other outdoor destinations, and trendy bars and restaurants, making it the choice for over 50,000 students.
- Total score: 53.38 - Wallet friendliness rank: 83 - Social environment rank: 120 - Academic and economic opportunities rank: 236 The University of Houston's flagship campus and its Downtown and Clear Lake campuses, along with Texas Southern University and the private Rice University, are based in this Texan city.
The city is a hub for the energy sector, featuring the headquarters of ConocoPhillips, Halliburton, and Phillips 66.
Space City, the country's fourth-largest metropolis, is also home to diverse arts, culinary, and sports scenes.
- Total score: 53.4 - Wallet friendliness rank: 179 - Social environment rank: 51 - Academic and economic opportunities rank: 220 Minneapolis is a cultural center of the Midwest and home to some colleges and universities, including the University of Minnesota, the Minneapolis College of Art and Design, and North Central University.
The city has a celebrated parks system that encourages activity among residents and representation in all major North American sports leagues.
Light rail and commuter lines also link the city's neighborhoods with nearby suburbs.
- Total score: 53.43 - Wallet friendliness rank: 250 - Social environment rank: 333 - Academic and economic opportunities rank: 5 A relatively new and thriving suburb located only a few miles southeast of the Las Vegas Strip, Henderson is an ideal setting for college students.
With mild winters and 300 sunny days yearly, Henderson, Nevada, is a desirable place to shape your future.
It also attracts students who enjoy outdoor activities and an "open 24 hours" lifestyle without the frenzy of its world-famous neighbor.
There are several colleges in Henderson, including Nevada State University, and a handful of others less than 20 miles away.
- Total score: 53.77 - Wallet friendliness rank: 379 - Social environment rank: 100 - Academic and economic opportunities rank: 19 Students in this central Orange County city have access to the best of Southern California.
The city has several colleges, including the top-ranked University of California, Irvine ; Westcliff University; Concordia University Irvine; and Stanbridge University, a nursing and allied health school.
Lovers of outdoor recreation have convenient access to the Pacific Ocean and the city's Great Park, a 500-plus-acre playground with an amphitheater and facilities for several sports.
Nearby John Wayne International Airport ranks #1 with J.D.
Power for customer satisfaction.
- Total score: 53.91 - Wallet friendliness rank: 141 - Social environment rank: 144 - Academic and economic opportunities rank: 167 California's fifth-largest city beckons students to experience the best urban and rural living at Fresno State University and Fresno Pacific University, among other schools.
Fresno's half-million residents enjoy the city's bustling cultural scene.
However, the city is also located within the state's rich agricultural heartland.
Furthermore, Fresno is within a 90-minute drive from Yosemite, Kings Canyon, and Sequoia National Parks.
Students at Fresno State can study at the nation's first collegiate commercially bonded winery, which has won over 300 awards since it opened in 1997.
- Total score: 54.16 - Wallet friendliness rank: 209 - Social environment rank: 35 - Academic and economic opportunities rank: 201 Tens of thousands of students move to Charlotte, North Carolina, to attend the University of North Carolina at Charlotte, highly-ranked Davidson College, and the smaller Queens University of Charlotte.
Just up the road, the North Carolina Research Campus offers opportunities in various areas of study for both undergrad and graduate students.
Charlotte is a major financial services and banking hubthe city is now the second-largest banking center behind New York.
- Total score: 54.21 - Wallet friendliness rank: 262 - Social environment rank: 73 - Academic and economic opportunities rank: 130 Vanderbilt University is the most highly ranked college in Nashville, Tennessee, home to over 13,000 undergraduate and graduate students.
Nashville also boasts a couple of HBCUs: Tennessee State University and Fisk University.
Nashville's reputation as a lively tourist destination extends to its status as a top-notch college town, with students enjoying a wide selection of live music, nightlife, and Southern cuisine.
- Total score: 54.38 - Wallet friendliness rank: 364 - Social environment rank: 12 - Academic and economic opportunities rank: 83 Seattle's biggest educational institution is the University of Washington, which is so large that it takes up an entire neighborhood.
Other schools in the area include Seattle University and Seattle Pacific University.
Like its counterparts in Silicon Valley, Seattle draws students interested in the tech and business sectors, with neighboring major corporations including Amazon, Microsoft, Starbucks, and Boeing.
That said, thanks to its history as a breeding ground for alternative music and its multitude of recreational opportunities, the city draws students across a wide swath of interests.
- Total score: 54.63 - Wallet friendliness rank: 113 - Social environment rank: 72 - Academic and economic opportunities rank: 212 Columbus, Ohio, is home to one of the largest colleges by enrollment in the country: Ohio State University.
Columbus also hosts Columbus State Community College and the Columbus College of Art and Design.
Bustling neighborhoods such as the Short North feature street parades and festivals.
Meanwhile, college football is a huge draw for almost everyone in town, whether or not they're students.
- Total score: 55.76 - Wallet friendliness rank: 165 - Social environment rank: 83 - Academic and economic opportunities rank: 138 Educational opportunities in Albuquerque include the University of New Mexico, Central New Mexico Community College, Trinity Southwest University, and the University of St.
Francis.
As for recreation, students can enjoy Old Town, the Sandia Peak Tramway, and the ABQ BioPark.
The city is also home to a vibrant restaurant scene and the world-famous International Balloon Fiesta, held every October.
- Total score: 55.76 - Wallet friendliness rank: 178 - Social environment rank: 8 - Academic and economic opportunities rank: 235 The University of Nevada, Las Vegas is the main contributor of students to Sin City.
With an iconic nightlife scene and plenty of jobs in the hospitality industry, Vegas attracts those looking for a different kind of urban experience.
While public transit isn't robust and there isn't much parkland, what the city lacks in infrastructure it makes up for in recreational and cultural offerings.
- Total score: 55.97 - Wallet friendliness rank: 382 - Social environment rank: 6 - Academic and economic opportunities rank: 24 Sunny San Diego may not be known as a college town, but it should be: There are nearly 30 colleges and universities in the city and beyond, including the University of California, San Diego; San Diego State University; and the private University of San Diego and Point Loma Nazarene University.
Beach culture strongly holds students, who can be found surfing between classes or roller skating along Mission Beach.
There is also a significant military presence thanks to Naval Base San Diego, the U.S.
Navy's largest West Coast base and the principal homeport of the Pacific Fleet.
- Total score: 56.44 - Wallet friendliness rank: 203 - Social environment rank: 4 - Academic and economic opportunities rank: 224 One of the Rust Belt's anchor cities, Pittsburgh is home to close to 30 universities, including the highly ranked Carnegie Mellon University and the University of Pittsburgh.
Forbes and The Economist of London have called Pittsburgh the nation's most livable city , which makes it a very attractive destination for students.
While U.S.
Steel still has a big presence, a growing number of biotech, health care, and financial services companies are based in the state's second-largest metropolis.
- Total score: 57.1 - Wallet friendliness rank: 255 - Social environment rank: 22 - Academic and economic opportunities rank: 91 The educational offerings in Sacramento, California, are surprisingly limited: California State University, Sacramento (a.k.a.
Sacramento State) is the only traditional four-year college in the capital city.
Other institutions with satellites in the city include the University of San Francisco and the University of the Pacific, while the University of California, Davis, is a short drive away.
But what the city lacks in higher education opportunities, it makes up for in its growing popularity as a cultural destination.
And compared with the nearby Bay Area, Sacramento's cost of living is relatively affordable.
- Total score: 57.69 - Wallet friendliness rank: 240 - Social environment rank: 5 - Academic and economic opportunities rank: 162 Colorful Miami hosts students from several colleges and universities.
The University of Miami, Barry University, and Florida International University all enjoy the city as their backdrop.
The lure of attending school in one of America's most famous nightlife destinations is obvious, and the warm weather and diverse cuisine make it an easy choice for thousands of students every year.
- Total score: 58.54 - Wallet friendliness rank: 204 - Social environment rank: 76 - Academic and economic opportunities rank: 45 Phoenix may be notorious for its scorching heat, but that doesn't mean students of Grand Canyon University, the neighboring Arizona State University, and Arizona Christian University won't find much to love.
The unique climate allows the Valley of the Sun to boast attractions such as the Desert Botanical Garden and Camelback Mountain.
At the same time, students can also take advantage of the city's diverse culture.
The Heard Museum has 12 galleries of Native American art and installations and an outdoor sculpture collection.
- Total score: 58.92 - Wallet friendliness rank: 259 - Social environment rank: 1 - Academic and economic opportunities rank: 133 Home to the highly ranked Emory University and Georgia Institute of Technology, Atlanta also has a significant concentration of HBCUs, including Morehouse College, Spelman College, and Clark Atlanta University.
The city is known for its nightlife and a relatively affordable cost of living.
Students can fill their downtime with visits to museums and theaters, Underground Atlanta, and The King Center.
- Total score: 60.99 - Wallet friendliness rank: 176 - Social environment rank: 29 - Academic and economic opportunities rank: 63 Raleigh, North Carolina, the state's quaint but vibrant capital, attracts students to several schools, including North Carolina State University, William Peace University, and HBCU Saint Augustine's University.
The nearby Duke University and the University of North Carolina at Chapel Hill complete Research Triangle Park with NC State.
Fayetteville Street and Glenwood South are popular among Raleigh locals for their bars and coffee shops, and the city's bus service is easy to navigate.
- Total score: 60.99 - Wallet friendliness rank: 161 - Social environment rank: 7 - Academic and economic opportunities rank: 127 Two schools bring college students to Tampa, Florida: the main campus of the massive, public University of South Florida and the smaller, private University of Tampa.
Warm weather year-round and a relatively low cost of living make the city a popular destination.
Tampa is also a major cruise port and tourist destination, providing ample opportunities for those looking to enter the hospitality industry.
- Total score: 62.35 - Wallet friendliness rank: 164 - Social environment rank: 3 - Academic and economic opportunities rank: 94 Orlando, Florida, is home to more than Walt Disney World and Universal Studios, though students who call the city home will find no shortage of theme parks.
The city's schools include the University of Central Florida, Valencia College, and neighboring smaller institutions.
Orlando is also an hour drive to beach towns like Cape Canaveral and Cocoa Beachor you can opt to stick around and check out all the city has to offer from the vantage point of the Orlando Eye.
- Total score: 65.16 - Wallet friendliness rank: 191 - Social environment rank: 17 - Academic and economic opportunities rank: 14 It's no surprise that Austin, Texas, with its distinct counterculture, vibrant nightlife, hot culinary scene, and innumerable music venues, ranks as the best big college town in the United States.
College students have taken notice: The University of Texas at Austin has more than 40,000 undergraduates alone.
Add in grad students and those attending other schools in and around the areaincluding St.
Edward's University and Huston-Tillotson Universityand it's clear that Austin is a major college town.
Data reporting by Wade Zhou.
Additional writing by Jill Jaracz.
Story editing by Mike Taylor.
Copy editing by Meg Shields.
Photo selection by Clarese Moller and Elizabeth Ciano.
Every year, students across the country must make an agonizing decision: where to go to college.
The choices are endless: Big university or small private school? Close to home or far away? Urban life or tiny town? Even for those committed to certain ideas, choices abound.
College towns of all shapes and sizes often make major impacts on their surroundings.
Rent is typically more expensive in college towns (and unfortunately, it's only going up ).
But that doesn't deter people from moving in.
Many college towns have grown significantly in recent years, which has affected everything from income equality to state politics .
Some of those developments are most apparent in big-city college towns.
Stacker identified the 50 best big-city college towns using the Best College Towns in America report from WalletHub , published in November 2023.
Towns and cities were rated using 31 metrics, including housing cost, cost of higher education, city accessibility, crime rate, and median income of part-time workers.
Those metrics were broken into three ranked categories: wallet friendliness, social environment, and academic and economic opportunities.
Every city in the rankings has at least 300,000 residents and a university or college population of at least 7,500 students.
Some locations have a number of schools that fit the criteria, while others have one flagship university.
Read on to learn of the best big college towns in America.
You may also like: COVID-19 aid funded big repairs at high-poverty schools.
Will that give academics a boost too? - Total score: 47.92 - Wallet friendliness rank: 35 - Social environment rank: 226 - Academic and economic opportunities rank: 306 Beyond being the historic home to music legends like Al Green, Elvis Presley, and Johnny Cash, Memphis, Tennessee, is a bustling southern city with plenty to offer.
Home to both public and private schools, including the University of Memphis, Rhodes College, and Christian Brothers University, Memphis hosts more than 40,000 students when school is in session.
From taking advantage of the blues, soul, and rock 'n' roll live music scenes to exploring Shelby Farms Park, one of the largest urban parks in the country, students have all kinds of ways to enjoy this prime location.
- Total score: 47.96 - Wallet friendliness rank: 111 - Social environment rank: 157 - Academic and economic opportunities rank: 307 Nestled on the shore of Lake Erie, picturesque Cleveland is home to several colleges and universities, including Case Western Reserve University and Cleveland State University, which offer educational opportunities in both the private and public sectors.
When not in class, students can check out one of the town's eight lakefront parks or 100-plus hiking trails for a taste of the great outdoors.
Alternatively, Cleveland boasts plenty of indoor attractions, such as the famous Rock & Roll Hall of Fame and the Cleveland Museum of Art.
- Total score: 47.98 - Wallet friendliness rank: 171 - Social environment rank: 123 - Academic and economic opportunities rank: 303 Milwaukee is home to the state's second largest institution, the University of Wisconsin-Milwaukee, in addition to several smaller schools, including Marquette University and the Milwaukee School of Engineering.
Students of drinking age can imbibe in the city's famous brewery tours at top brands such as Miller , while younger students can still enjoy plenty of activities.
For instance, the city is home to dozens of yearly festivals celebrating food and drink, music, Pride, and more.
- Total score: 50.55 - Wallet friendliness rank: 173 - Social environment rank: 104 - Academic and economic opportunities rank: 245 Students attending any of the major educational institutions in Louisville, Kentuckyincluding the University of Louisville, Spalding University, Bellarmine University, and Simmons College of Kentucky, a Historically Black Colleges and Universities memberhave good reason to love their school's location.
Not only is the city home to party-heavy annual events such as the Kentucky Derby, but it also enjoys a vibrant indie music scene and a park system designed by Frederick Olmsted, who planned New York's Central Park.
Like Kentucky's other big city of Lexington, Louisville has strong traditions centered around college sports, particularly UofL's Cardinals.
- Total score: 48.39 - Wallet friendliness rank: 212 - Social environment rank: 85 - Academic and economic opportunities rank: 285 Phoenix may be notorious for its scorching heat, but that doesn't mean students of Grand Canyon University and the neighboring Arizona State University and Arizona Christian University won't find plenty to love.
The unique climate allows the Valley of the Sun to boast attractions such as the Desert Botanical Garden and Camelback Mountain, while students can also take advantage of the city's diverse culture.
The Heard Museum has 12 galleries of Native American art and installations as well as an outdoor sculpture collection.
You may also like: 5 tips to staying on track for students headed to college in the fall - Total score: 48.28 - Wallet friendliness rank: 266 - Social environment rank: 58 - Academic and economic opportunities rank: 266 Several public and private institutions call the Big Easy home: Tulane University, Loyola University New Orleans, and Xavier University of Louisiana.
There is also the Louisiana State University Health Sciences Center, which hosts six of the university's schools, including the medical program.
New Orleans' storied tradition of street celebrationsknown as second lines and live music, warm climate, and arts scene make it a popular destination for college students from around the country, many of whom stay after graduation to work in tourism, energy, and health care.
- Total score: 48.89 - Wallet friendliness rank: 102 - Social environment rank: 213 - Academic and economic opportunities rank: 263 Home to the public University of Oklahoma, University of Central Oklahoma, Oklahoma State University-Oklahoma City, and Langston University (the state's only HBCU) as well as the private Oklahoma City University and Oklahoma Christian University, Oklahoma City has something for everybody.
In addition to its higher learning institutions, the city is home to the Oklahoma City Thunder professional basketball team, the Oklahoma City Museum of Art, and the National Cowboy and Western Heritage Museum.
Bricktown is a popular nightlife destination where students can find everything from live banjo music to hip wine bars.
- Total score: 51.43 - Wallet friendliness rank: 281 - Social environment rank: 21 - Academic and economic opportunities rank: 206 The educational offerings in Sacramento, California, are surprisingly limited: California State University, Sacramento is the only traditional four-year college in the capital city.
Other institutions with satellites in the area include the University of San Francisco, the University of the Pacific, and the University of California, Davis within a short drive.
But what the city lacks in higher education opportunities it makes up for in its growing popularity as a cultural destination.
And compared with the nearby Bay Area, Sacramento's cost of living is relatively affordable.
- Total score: 49.13 - Wallet friendliness rank: 336 - Social environment rank: 126 - Academic and economic opportunities rank: 74 More than just the home of Disneyland, Anaheim, California, serves as host to the private, for-profit Anaheim University, which caters to graduate students, as well as Southern California Institute of Technology.
The city's location in the greater Los Angeles area means students have access to other major universities, including the University of California, Los Angeles and the University of Southern California.
Popular entertainment choices for students include the Packing District , anchored by the historic Packing House, a hangout for locals and tourists alike.
- Total score: 48.49 - Wallet friendliness rank: 91 - Social environment rank: 91 - Academic and economic opportunities rank: 358 While Texas' two major public universitiesthe University of Texas and Texas A&M Universityhave campuses in San Antonio, there are also a host of private schools, including Trinity University and St.
Mary's University.
San Antonio is a popular destination for people within the state and across the country, with a major sports franchise (the NBA's San Antonio Spurs), a vibrant nightlife scene, and numerous historic attractions, such as the Alamo and River Walk.
These features, along with a robust culinary scene, make the city an exciting, if distracting, place to attend college.
You may also like: What every state received to support education for youth experiencing homelessness - Total score: 48.78 - Wallet friendliness rank: 293 - Social environment rank: 64 - Academic and economic opportunities rank: 217 A number of notable educational institutions call Chicago home, including the celebrated University of Chicago.
Other schools include Loyola University Chicago, DePaul University, the University of Illinois Chicago, and Northwestern University in nearby Evanston.
The city's diverse cultural and recreational offerings, solid public transportation system, and ties to numerous industries, from media to banking, make it a popular choice for those seeking a first-class urban college experience.
- Total score: 51.79 - Wallet friendliness rank: 201 - Social environment rank: 128 - Academic and economic opportunities rank: 160 Omaha, Nebraska, is a backdrop to many of the state's educational institutions, including the University of Nebraska Omaha, Creighton University, and Clarkson College.
The University of Nebraska Medical Center is also located there.
With its low cost of living and various historic landmarks , Omaha offers an appealing blend of urban and suburban.
The Old Market is home to everything from pubs and taverns to art galleries and live music venues.
- Total score: 50.79 - Wallet friendliness rank: 125 - Social environment rank: 116 - Academic and economic opportunities rank: 254 Known for its lively college athletics scene, Lexington, Kentucky, is home to the University of Kentucky, which also happens to be the city's largest employer.
Transylvania University, one of the nation's oldest colleges , is also located there, along with Sullivan University and Commonwealth Baptist College.
Students flood the area for its low cost of living and variety of manufacturing job opportunities, including with Toyota Kentucky and Lockheed Martin.
- Total score: 49.55 - Wallet friendliness rank: 176 - Social environment rank: 138 - Academic and economic opportunities rank: 249 Indiana's most populous city includes tens of thousands of students scattered across several institutions, including Indiana University Indianapolis, Purdue University in Indianapolis, Butler University, the University of Indianapolis, and Marian University.
Indianapolis' seven cultural districts offer history and a buzzing culinary scene.
With a revamped public transit system in the works, Indianapolis is also host to welcome distractions from studying, including museums, parks, and sporting events.
- Total score: 49.64 - Wallet friendliness rank: 379 - Social environment rank: 35 - Academic and economic opportunities rank: 107 Arguably the tech epicenter of Silicon Valley, San Jose, California, is a popular destination among college students seeking degrees in related fields as well as those who want to head to nearby San Francisco for entertainment.
San Jose State University calls this city home, and the prestigious Santa Clara University and world-renowned Stanford University are close by.
There are multiple light rail and train systems, and the high concentration of tech companies provides a wide selection of jobs and internships for students.
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colleges that have employed the most Nobel Prize-winning professors - Total score: 51.87 - Wallet friendliness rank: 249 - Social environment rank: 41 - Academic and economic opportunities rank: 193 Minneapolis is a cultural center of the Midwest and home to a number of colleges and universities, including the University of Minnesota, the Minneapolis College of Art and Design, and North Central University.
The city has a celebrated parks system that encourages activity among residents, and representation in all major North American sports leagues.
Light rail and commuter lines link the city's neighborhoods with nearby suburbs, too.
- Total score: 49.44 - Wallet friendliness rank: 133 - Social environment rank: 175 - Academic and economic opportunities rank: 250 Once known as the Oil Capital of the World , Tulsa, Oklahoma, is a medium-sized city with small-town and big-metropolis vibes.
Tulsa has hosted college students for over 130 years and preserved some of the best of its history.
In the Deco District, old buildings delight locals and visitors, while foodies can explore unique gastronomic creations on Cherry Street.
Several technology, manufacturing, energy, and aerospace companies are headquartered in Tulsa, which makes it an optimal place to find internships, mentors, and corporate job opportunities.
- Total score: 49.8 - Wallet friendliness rank: 303 - Social environment rank: 16 - Academic and economic opportunities rank: 242 The Mile High City is home to students attending the University of Colorado Denver, Metropolitan State University of Denver, and Regis University, among other institutions.
The city is known for its access to numerous year-round outdoor activities, and a good public transit system covers much of the area.
Denver's status as home to thousands of students is reflected in its cuisine: The first-ever Chipotle is near the University of Denver campus.
- Total score: 48.84 - Wallet friendliness rank: 242 - Social environment rank: 149 - Academic and economic opportunities rank: 201 Fort Worth, Texas, and the surrounding area are home to dozens of institutions of higher education, including public universities such as the University of North Texas, and smaller private institutions such as Texas Christian University and Texas Wesleyan University.
The major transportation hub features the headquarters of American Airlines, GM Financial, and BNSF Railway, among others.
- Total score: 50.59 - Wallet friendliness rank: 295 - Social environment rank: 93 - Academic and economic opportunities rank: 142 Philadelphia is home to some of the nation's oldest and most storied educational institutions: the Ivy League University of Pennsylvania, Temple University, and Drexel University.
The city's large student population is reflected in the number of bars and clubs scattered about Center City and East Passyunk, and historic tourist attractions and museums provide something for those of all interests.
Major industries include health care, financial services, and biotech.
You may also like: Just one-third of students say college is worth the cost - Total score: 49.79 - Wallet friendliness rank: 388 - Social environment rank: 19 - Academic and economic opportunities rank: 92 The nation's capital is home to several colleges and universities, including Georgetown University, George Washington University, American University, and HBCU Howard University, with education options for all kinds of students.
In Washington D.C., students can explore the rich history and beautiful architecture central to the United States, from the Capitol to the Lincoln Memorial to the Smithsonian Institution.
Keep in mind that the cost of living is high at 148% above the national average .
- Total score: 50.06 - Wallet friendliness rank: 388 - Social environment rank: 10 - Academic and economic opportunities rank: 120 San Francisco proper is home to two major four-year schools: the private University of San Francisco and the public San Francisco State University.
Other nearby schools include Stanford University, Saint Mary's College of California, and the University of California, Berkeley.
There is also the storied University of California, San Francisco, a medical school and research facility.
The benefits of attending college by the Golden Gate are numerous: myriad year-round outdoor opportunities, world-famous cuisine and nightlife, and dozens of cultural and tourist attractions.
The downsides are an extremely high cost of living and one of the nation's worst housing shortages, making it impossible for some students to reside within city limits.
- Total score: 54.99 - Wallet friendliness rank: 128 - Social environment rank: 90 - Academic and economic opportunities rank: 140 St.
Louis is an old city with a compelling history as the Gateway to the West.
It sits on the Mississippi River, just several miles south of the confluence with the Missouri River.
It is a relatively small town, which makes it ideal for walking.
Baseball is huge, and there is a whole culture around celebrating St.
Louis' favorite sport.
The nightlifewith beer and live musicattracts college students from the many higher education institutions in the area.
Washington University is the most prestigious.
- Total score: 49.61 - Wallet friendliness rank: 343 - Social environment rank: 89 - Academic and economic opportunities rank: 114 Los Angeles is really more a series of areas or neighborhoods than one distinct college town.
Within its city limits, it has several institutions of higher education, from the massive University of California, Los Angeles, to the private Loyola Marymount University, Mount Saint Mary's University, and Occidental College.
Given its proximity to Hollywood, there are also several film schools.
Cultural and recreational opportunities are aplenty, from world-renowned museums to beaches.
- Total score: 50.87 - Wallet friendliness rank: 224 - Social environment rank: 113 - Academic and economic opportunities rank: 182 A 3-mile oceanfront boardwalk is the main attraction of the city where the Chesapeake Bay meets the Atlantic Ocean: Virginia Beach, Virginia.
In recent years, the city's already pleasant coastal lifestyle has been spruced up by a bustling food and arts scene, a perfect complement to its centuries-old maritime history.
More than 50,000 post-secondary students attend school in the area, which includes Regent University and Virginia Wesleyan University.
You may also like: Failed West Virginia microschool fuels state probe and some soul-searching - Total score: 50.51 - Wallet friendliness rank: 226 - Social environment rank: 147 - Academic and economic opportunities rank: 168 Dallas is home to a number of public and private institutions, including the University of Texas at Dallas, Southern Methodist University, and HBCU Paul Quinn College.
The frozen margarita was created in the Big D, which also features a celebrated barbecue scene.
The city's downtown Arts District is popular among visitors and residents alike.
- Total score: 51.85 - Wallet friendliness rank: 177 - Social environment rank: 199 - Academic and economic opportunities rank: 92 The agriculture, energy, and oil industries prosper in Bakersfield, California, located on the southern end of the San Joaquin Valley and west of the Sierra Nevadas.
The scenery of that part of the Golden State is breathtaking, and students attending California State University, Bakersfield, or Bakersfield College can enjoy various leisure options, including a brewery trail and farmer's markets.
- Total score: 51.24 - Wallet friendliness rank: 118 - Social environment rank: 121 - Academic and economic opportunities rank: 237 Jacksonville, Florida, is home to several of the state's public educational institutions, including the University of North Florida, Florida State College at Jacksonville, and the University of Florida's Health Science Center.
Private institutions include Jacksonville University and Edward Waters University.
A port town, Jacksonville offers jobs in the transportation and shipping industries as well as the financial services field.
- Total score: 51.43 - Wallet friendliness rank: 288 - Social environment rank: 98 - Academic and economic opportunities rank: 128 The most highly ranked college in Nashville, Tennessee, is Vanderbilt University, home to around 9,000 undergraduate and graduate students.
Nashville also boasts a couple of HBCUs: Tennessee State University and Fisk University.
Nashville's reputation as a lively tourist destination extends to its status as a top-notch college town, with students enjoying a wide selection of live music, nightlife, and Southern cooking.
- Total score: 51.89 - Wallet friendliness rank: 75 - Social environment rank: 38 - Academic and economic opportunities rank: 323 Arizona's second-largest city is home to the University of Arizona, one of the largest schools in the country and Tucson's largest employer.
Tucson is popular with older adults, too, and features a national park, national forest, mountain range, and other outdoor destinations as well as trendy bars and restaurantsmaking it the choice for nearly 50,000 students.
You may also like: Out-of-school suspensions can do more harm than good, data shows - Total score: 52.4 - Wallet friendliness rank: 99 - Social environment rank: 122 - Academic and economic opportunities rank: 211 The University of Houston's flagship campus as well as its Downtown and Clear Lake campuses are based in Houston along with Texas Southern University and the private Rice University.
The city is a hub for the energy sector, with ConocoPhillips, Halliburton, and Phillips 66 headquarters.
Space City, the country's fourth-largest metropolis, is also home to diverse arts, culinary, and sports scenes.
- Total score: 54.4 - Wallet friendliness rank: 98 - Social environment rank: 57 - Academic and economic opportunities rank: 195 Nestled near the United States-Mexico border to the south and New Mexico to the north and west, El Paso, Texas, is home to several large public universities, including the University of Texas at El Paso and Texas Tech University Health Sciences Center El Paso.
It's less than an hour to Las Cruces, New Mexico, and New Mexico State Universitywhich offers in-state tuition to those from El Paso.
The Sun City boasts an array of cultural and outdoor activities, including the El Paso Museum of Archaeology, Franklin Mountains State Park, and the Centennial Museum and Chihuahuan Desert Gardens.
- Total score: 52.71 - Wallet friendliness rank: 280 - Social environment rank: 60 - Academic and economic opportunities rank: 116 What Long Beach, California, lacks in educational offeringsthe only two schools within the city are California State University, Long Beach, and Long Beach City Collegeit more than makes up for in recreational and professional opportunities.
Home to one of the busiest ports in the world and a significant oil industry presence, jobs are plentiful, and a vibrant arts scene includes numerous museums and live music venues.
Plus, the city is near Los Angeles and Orange County, which means it's not a long trip to other schools.
- Total score: 51.29 - Wallet friendliness rank: 213 - Social environment rank: 260 - Academic and economic opportunities rank: 59 A suburb of Phoenix, Mesa provides access to that city's institutions of higher learning as well as satellite campuses, including Arizona State University's Polytechnic campus and Mesa Community College.
There's also the Sonoran Desert and Tonto National Forest, which feature a rich Native American history.
The Mesa Arts Center is renowned, and nightlife includes breweries and wineries.
- Total score: 52.1 - Wallet friendliness rank: 206 - Social environment rank: 50 - Academic and economic opportunities rank: 213 Hundreds of thousands of students filter in and out of Charlotte, North Carolina, and nearby small college towns each year.
The main draws are the University of North Carolina at Charlotte, highly-ranked Davidson College, and the smaller Queens University of Charlotte.
Just up the road, the North Carolina Research Campus offers opportunities in various areas of study for both undergrad and graduate students.
Charlotte is a major financial services and banking hub, with Wells Fargo and Bank of America maintaining corporate offices.
You may also like: Community schools work to boost student performance by meeting their non-academic needs - Total score: 55.23 - Wallet friendliness rank: 208 - Social environment rank: 53 - Academic and economic opportunities rank: 95 Colorado Springs, Colorado, is home to the public University of Colorado Colorado Springs along with the private Colorado College.
The U.S.
Air Force Academy is also based in the area.
The city is known as a conservative bastion in the state, with numerous religious groups, including Focus on the Family and Young Life, headquartered there.
A concentration of defense contractors means many post-graduation jobs center around the military and aerospace industries.
- Total score: 53.19 - Wallet friendliness rank: 77 - Social environment rank: 25 - Academic and economic opportunities rank: 298 Cincinnati, Ohio, has lived up to its nickname: the Queen City.
With rich architectural, historical, and cultural traditions, the third-largest city in the state is a flourishing metropolis meticulously designed to balance urban infrastructure with plentiful green spaces.
Artisanal brewing is popular, and the Over-the-Rhine district is famous for its 19th-century buildings.
The University of Cincinnati stands out as one of the best schools, and other institutions include Mount St.
Joseph University and schools focused on careers in health care.
- Total score: 55.25 - Wallet friendliness rank: 355 - Social environment rank: 4 - Academic and economic opportunities rank: 70 Sunny San Diego may not be known as a college town, but it should be: There are over a dozen colleges and universities in the city and beyond, including the University of California San Diego, San Diego State University, and the private University of San Diego and Point Loma Nazarene University.
Beach culture has a strong hold on students, who can be found surfing between classes or roller skating along Mission Beach.
There is also a significant military presence thanks to Naval Base San Diego, the U.S.
Navy's largest West Coast base and the principal homeport of the Pacific Fleet.
- Total score: 48.81 - Wallet friendliness rank: 268 - Social environment rank: 338 - Academic and economic opportunities rank: 43 A relatively new and thriving suburblocated a few miles southeast of the Las Vegas Stripis an ideal setting for college students.
With mild winters and 300 sunny days per year, Henderson, Nevada, is a desirable place to shape your future.
It also attracts students who enjoy outdoor activities and an "open 24 hours" lifestyle without the frenzy of its world-famous neighbor.
There are several colleges in Henderson, including Nevada State University, and a handful of others less than 20 miles away.
- Total score: 49.74 - Wallet friendliness rank: 131 - Social environment rank: 79 - Academic and economic opportunities rank: 317 Educational opportunities in Albuquerque include the University of New Mexico, Central New Mexico Community College, Trinity Southwest University, and the University of St.
Francis.
Old Town, the Sandia Peak Tramway, and the ABQ BioPark offer recreational opportunities.
The city is also home to a vibrant restaurant scene and the world-famous International Balloon Fiesta, held every October.
You may also like: Here are the advantages of online tutoring, according to research - Total score: 55.89 - Wallet friendliness rank: 372 - Social environment rank: 5 - Academic and economic opportunities rank: 40 Seattle's biggest educational institution is the University of Washington, which is so large it takes up an entire neighborhood.
Other schools in the area include Seattle University and Seattle Pacific University.
Like its counterparts in Silicon Valley, Seattle draws students interested in the tech and business sectors, with neighboring major corporations in Amazon, Microsoft, Starbucks, and Boeing.
That said, thanks to its history as a breeding ground for alternative music and its multitude of recreation opportunities, the city draws students of all interests.
- Total score: 54.94 - Wallet friendliness rank: 112 - Social environment rank: 73 - Academic and economic opportunities rank: 164 Columbus, Ohio, is home to one of the largest college campuses in the country: Ohio State University.
Columbia is also host to Columbus State Community College and the Columbus College of Art and Design.
Bustling neighborhoods such as the Short North feature street parades and festivals, and college football is a huge draw for almost everyone in town, whether or not they're a student.
- Total score: 55.75 - Wallet friendliness rank: 187 - Social environment rank: 6 - Academic and economic opportunities rank: 202 One of the Rust Belt's anchor cities, Pittsburgh is home to a number of large universities, including the highly ranked Carnegie Mellon University and the University of Pittsburgh.
Pittsburgh is often listed as one of the nation's most livable cities.
And while U.S.
Steel still has a big presence, a growing number of biotech, health care, and financial services companies are based in the state's second-largest metropolis.
- Total score: 57.71 - Wallet friendliness rank: 210 - Social environment rank: 3 - Academic and economic opportunities rank: 151 Colorful Miami hosts students from several colleges and universities.
The University of Miami, Barry University, and Florida International University all have the city as their backdrop.
The lure of attending school in one of America's most famous nightlife destinations is obvious, and the warm weather and diverse cuisine make decisions easy for thousands of students.
- Total score: 56.61 - Wallet friendliness rank: 263 - Social environment rank: 8 - Academic and economic opportunities rank: 94 Home to the highly ranked Emory University and Georgia Institute of Technology, Atlanta also has a significant concentration of HBCUs, including Morehouse College, Spelman College, and Clark Atlanta University.
The city is known for its nightlife and a relatively affordable cost of living.
Students can fill their downtime with visits to the likes of museums and theaters, Underground Atlanta, and The King Center .
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- Total score: 57.61 - Wallet friendliness rank: 166 - Social environment rank: 24 - Academic and economic opportunities rank: 117 Raleigh, North Carolina, the state's quaint but vibrant capital, beckons students to a handful of schools, including North Carolina State University, William Peace University, and HBCU Saint Augustine's University.
The nearby Duke University and University of North Carolina at Chapel Hill complete Research Triangle Park with NC State.
Fayetteville Street and Glenwood South are popular among locals for their bars and coffee shops, and the city's bus service has not collected fares in over four years.
- Total score: 53.73 - Wallet friendliness rank: 155 - Social environment rank: 7 - Academic and economic opportunities rank: 279 The University of Nevada, Las Vegas is the main contributor of students to the Las Vegas Strip.
With a never-ending nightlife scene and plenty of jobs in the hospitality industry, Sin City attracts those looking for a different urban experience.
Public transit isn't robust, and there isn't much parkland.
But what Las Vegas lacks in infrastructure it makes up for in recreational and cultural offerings.
- Total score: 59.65 - Wallet friendliness rank: 172 - Social environment rank: 9 - Academic and economic opportunities rank: 83 Two schools are responsible for bringing college students to Tampa, Florida: the main campus of the massive, public University of South Florida and the smaller, private University of Tampa.
Warm weather year-round, a relatively low cost of living, and a number of corporate offices, including those of Pfizer, Fisher Investments, and Cisco, make this a popular destination.
The city is also a major cruise port and tourist destination, providing ample opportunities for those looking to enter the hospitality industry.
- Total score: 61.81 - Wallet friendliness rank: 142 - Social environment rank: 2 - Academic and economic opportunities rank: 80 Orlando, Florida, is home to more than Walt Disney World and Universal Studios, though students who call the city home will find no shortage of theme parks.
The city's schools include the University of Central Florida and Valencia College, and neighboring smaller institutions.
Orlando is also close to beach towns such as Cape Canaveral and Cocoa Beach, or you can opt to stick around and check out all the city has to offer from the Orlando Eye.
- Total score: 63.27 - Wallet friendliness rank: 204 - Social environment rank: 12 - Academic and economic opportunities rank: 21 It's no surprise that Austin, Texas, with its distinct counterculture, vibrant nightlife, hot culinary scene, and many music venues, ranks as the best big college town in the United States.
And college students have taken notice: The University of Texas at Austin has more than 40,000 undergraduates alone.
Add in grad students and those attending other schools in and around the areaincluding St.
Edward's University and Huston-Tillotson Universityand it's clear that Austin is a major college town.
Data reporting by Karim Noorani.
Additional writing by Emily Sherman.
Story editing by Mike Taylor.
Copy editing by Meg Shields.
Photo selection by Clarese Moller.
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