Why so many athletes are partnering with this understated athletic-wear brand

Golf apparel has been undergoing a welcome evolution in recent years.

The rapid rise of athleisure has made comfortable, casual and performance-minded apparel more popular than ever before.

Gym-ready attire like drawstring shorts, joggers and stretchy hoodies are now golf wardrobe staples.

The benefit is twofold: not only is golf more accessible than ever in terms of what is deemed appropriate apparel, the movement is also a boon for the consumer, who now can buy pieces that pull double duty for wear both on and off the course.

One fast-rising brand that is capitalizing on this development in a big way is UNRL .

Pronounced unreal, the brand got its start in 2013 in founder and CEO Michael E.

Jordans mothers basement when he was just a teenager.

UNRL has since grown into a major player in the apparel space, with hundreds of products on offer for men and women, from trendy matching sets, gymwear, headwear and accessories to a full range of athletic apparel and even collections featuring pro-sports-team collaborations.

In fact, UNRL counts a number of pro athletes as partners, including NFL stars Adam Thielen and TJ Hockenson, NHL players Jimmy Snuggerud and Vinny Lettieri, and MLB Hall of Famer Joe Mauer.

Tour players with UNRL apparel partnerships include Frankie Capan III and David Skinns.

What do these world-class athletes love about UNRL? Two words: Comfort and quality .

Browse through UNRLs extensive online inventory and youll observe a commitment to craftsmanship of the highest quality, and flattering silhouettes with understated branding.

And big players in the apparel space are taking notice.

Last year, UNRL became the USGAs first apparel partner ever for the U.S.

Amateur at Hazeltine.

UNRL is now also the official apparel partner of the up-and-coming Grass League and the Minnesota Golf Association.

In addition to attracting the pros, connecting with collegiate athletes has also been a priority for UNRL.

UNRL is such a perfect fit for those athletes, because they can wear it on and off the golf course, when theyre exercising and working out, and just hanging out on campus, said UNRL Golf Director Jeff Ericson.

That crossover appeal is what makes UNRL an attractive option for every consumer: an athletic wear brand that lives in the golf space without being pigeon-holed as a golf-specific brand.

But what is it about UNRL that truly sets it apart? The comfort level is off the charts, Ericson said.

Id put it up against anybody.

UNRLs price point is also competitive.

One of the brands best-selling hoodies, the Crossover Hoodie, has a retail price of $78.

We live at a great price point where youre still getting the quality without paying the prices that some of the other brands offer, Ericson said.

As golf trends more towards casual athleisure wear, UNRL has set the standard with elevated staples that deliver unmatched comfort.

And in addition to online purchasing, UNRL is also available in pro shops across the country, which are stocking UNRLs hoodies, joggers, and pullovers to give golfers the perfect balance of style, performance, and laid-back versatility on and off the course.

Ready to see what all the fuss is about? Check out some of our favorite UNRL pieces below, or click here to shop now .

Shop UNRLs latest Latest In Gear Golf.com Editor As a four-year member of Columbias inaugural class of female varsity golfers, Jessica can out-birdie everyone on the masthead.

She can out-hustle them in the office, too, where shes primarily responsible for producing both print and online features, and overseeing major special projects, such as GOLFs inaugural Style Issue, which debuted in February 2018.

Her original interview series, A Round With, debuted in November of 2015, and appeared in both in the magazine and in video form on GOLF.com..

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