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Erin Andrews Inks Deal With WWE for Women’s Fan Gear

Updated July 25, 2025, 12:01 a.m. by WWD 1 min read
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Erin Andrews is bringing her fashion aesthetic to the wrestling world.The sportscaster has signed a deal with the World Wrestling Entertainment company to create a womens sportswear collection for its Premium Live Events and Superstars.More from WWDEXCLUSIVE: Bratz and Blackbough Collaborate on Y2K-inspired Swimwear and Accessories CollectionUrban Outfitters Debuts Hello Kitty x Monchhichi Collaboration With Plush Bag CharmsTaylor Fritz to Front New Palm Tree Crew x Head CollectionAndrews, in partnership with Constance Schwartz-Morini, cofounder and chief executive officer of SMAC Entertainment, created Wear by Erin Andrews in 2019.

It now works with nearly 200 teams including the NFL, NBA, MLB, NHL, NCAA, NWSL, WNBA and U.S.

Soccer to offer fashionable fan gear for women.This multiyear deal with WWE will feature jackets, T-shirts, sweatshirts, cropped tops and other pieces tied to WWE stars Nikki Bella, Rhea Ripley and Cody Rhodes as well as staple items such as a muscle tank, bomber, hooded denim jacket, lace-up hoodie and cropped long-sleeve shirt.The Wear by Erin Andrews x WWE collection.Courtesy of Erin AndewsThe collection will debut at SummerSlam at MetLife Stadium in New Jersey on Aug.

2 to 3.

It will also be available online at the WWE and Fanatics e-commerce sites as well as at select WWE Premium Live Events.Wear by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom, Andrews said.

As we kick off this partnership with the WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE universe.

Im thrilled we can now offer our fan-favorite Wear gear to women who want to support their favorite Superstars without compromising on style.The WWE offers television programming, live events, digital media, and publishing platforms that reach more than 1 billion households globally.Best of WWDWhy Tennis Players Wear All White at Wimbledon: The Championships' Historic Dress Code ExplainedKate Middleton's Looks at Trooping the Colour Through the Years [PHOTOS]Young Brooke Shields' Style Evolution, Archive Photos: From Runway Modeling & Red Carpets to Meeting Princess DianaSign up for WWD's Newsletter.

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