Deion Sanders' Daughter Announces New Business Venture

Deion Sanders' Daughter Announces New Business Venture originally appeared on Athlon Sports.As Deion Sanders continues to make several business moves, his daughter is taking the blueprint and running with it.

Shelomi Sanders recently took to Instagram to announce she would be joining the streaming world on Twitch.

She'll look to grow her brand on the most recognized platforms in the world after maintaining nearly 500k followers.

Coach Prime's daughter started out at Jackson State.

She then migrated to Colorado with her father and brothers, Shilo and Shedeur.

However, she had a change of heart and decided to continue her college basketball career at Alabama A&M before last season.

It was a surprise move that Deion Sanders called 'Stupid' shortly after she transferred away from Boulder.

Related: HBCU Football Returns to ABC for 2025 MEAC-SWAC ChallengeShelomi posted 1.2 points per game for the Bulldogs last season.

Related: Deion Sanders Reveals He's Been Battling Health Issues During OffseasonSanders was recently at her father's compound to support her brother's journey in the 2025 NFL Draft.

The party didn't go as expected with Shedeur experiencing a historic slide and Shilo going undrafted.

However, like Shelomi, they're looking to make the most of their opportunities at the next level.

This story was originally reported by Athlon Sports on Jun 1, 2025, where it first appeared..

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