NFL schedule release winners, losers: NFC East is back, red carpet ready for Aaron Rodgers

The annual unveiling of the NFL schedule is perhaps the most manufactured of all events on the sports calendar.

But thats not to say it isnt informative, provocative and sometimes controversial ...

even if its now morphed into something that takes the better part of three days to reveal a slowly creeping big picture.Yet the fact that the schedule release has actually become a landmark of the NFL offseason at all is a testament to the leagues brilliant marketing and business acumen combined with the gargantuan and ever-growing undertaking the leagues vice president of broadcasting, Mike North, and his team embrace and execute year after year.What does it all mean? Winners and losers, quite naturally and a wide range of them:WINNERSNFC EastIts back in a big way, baby.

The Dallas Cowboys, Philadelphia Eagles those longtime rivals ring in the season with the Thursday night kickoff opener on September 4 and Washington Commanders are scheduled for six prime-time appearances apiece, tied for the second-most league-wide following the Kansas City Chiefs.Buffalo BillsNo team that made the playoffs in 2024 has an easier schedule based on its opponents collective winning percentage (.467) from last season.

The perennial AFC East champions will also enjoy three prime-time home games during their final season at Highmark Stadium.Colts Indiana Nights uniformsIts been two years since Indianapolis unveiled its alternate uniform, which features a black helmet and "heathered" uniform design the team claims the locals clamored for these.

Unfortunately, the Colts have been relegated to wearing the Indiana Nights kit for 1 p.m.

ET kickoffs because they havent been relevant enough to play in prime time.

But fear not, the Colts will host the San Francisco 49ers on Monday Night Football in Week 16.

Open the Lucas Oil Stadium roof and drink in the Indiana night, you Hoosiers!Them Indiana boys in them Indiana Nights.

pic.twitter.com/yBp1fHbFZH Indianapolis Colts (@Colts) July 20, 2023Streaming servicesThey continue to make inroads into what used to purely be the domain of network broadcasts.

This year, Prime Video, YouTube, ESPN+ and Netflix will all be in the mix in some way, shape or form as the league continues to broaden its content distribution model.Aaron Rodgers?The Pittsburgh Steelers would-be QB1 right? wont be inordinately saddled with marquee games after North loaded him and the New York Jets up with a mulligan 2024 schedule that didnt work out for anyone ...

though you can bet Rodgers will be raring to go in Week 1, when his apparent Black-and-Gold debut will come on the road against those same J-E-T-S who summarily dumped him after changing regimes.

Four prime-time games not to mention being the designated home team in the leagues Ireland debut feels like a pretty standard Steelers schedule, regardless of quarterback ...

though you know Rodgers will be licking his chops when the Green Bay Packers come to Pittsburgh for a Sunday Night Football date in Week 8.Cincinnati Bengals travel scheduleThe centrally located Stripes are the only team in the league set to have fewer than 10,000 travel miles in 2025.

Theyll doubtless reinvest the savings into rewarding DE Trey Hendrickson with the contract he's more than earned ...Thirty-two NFL teams will travel 625,947 miles this season.

Here is the breakdown, via @billsperos: pic.twitter.com/WJ2sU5hrVG Adam Schefter (@AdamSchefter) May 13, 2025NFL social media teams (mostly)The schedule release is tantamount to the Super Bowl for social departments throughout the league as they brew up a mixture of creativity, shade and anticipation while rolling out their respective teams fall lineup.

USA TODAY Sports' Jordan Mendoza has ranked this year's efforts, and the Los Angeles Chargers once again distinguished themselves.

The Colts did not ...

hardly the first time the franchise has been embarrassed in the Super Bowl, regardless of version.LOSERSFamilies of Dallas, Detroit and Kansas City playersFor the third straight year, the Chiefs will be playing on Christmas though at least theyll be at Arrowhead this season.

Yet the twist for 2025 is that the reigning AFC champions will also play on Thanksgiving at Dallas.

Speaking of the Cowboys (and Lions), perennial home fixtures on Turkey Day, both of those clubs also draw Christmas assignments in 2025 on the road in each case.

Do it up on Labor Day, y'all!Chargers travel scheduleThe Bolts are scheduled to log a league-high 37,000 miles getting from Point A LA to Points east and far south, including that trip to Brazil in Week 1.

Frequent flyer points would be nice but, hey, nobodys got it better than you guys.10 p.m.

ET kickoffsThe league had moved away from the late-night games it often used to roll out in Week 1 MNF doubleheaders, that second matchup often featuring a West Coast team or two football diehards east of the Mississippi paying a heavy price while trying to post for work on Tuesday morning.

This year, the Monday night lineup on ESPN will merely kick off with the Chicago Bears and Minnesota Vikings to cap the opening weekend.

But Week 2 and Week 7 will feature twin bills without overlapping games, Las Vegas and Seattle, respectively earning after-hours spotlights with 10 p.m.

ET start times.

Keep the Red Bull handy, Right Coasters.Football fans with Chiefs fatigueTired of watching Patrick Mahomes and Co., who have reached five of the past six Super Bowls and have some folks pining for the Patriot Way? Welp.

Not only does Kansas City have those league-leading seven prime-time appearances, factor in Thanksgiving, and youve got eight exclusive broadcast windows.College Football PlayoffIts set to enter its second year with the expanded, 12-team format ...

one that didnt fare well, from a TV ratings perspective, while attempting to intrude on the late-season Saturday time slots the NFL had claimed years ago when the college game had entered its pre-Bowl season hiatus.

Moving forward, sure doesnt seem like the pros are willing to concede any viewership eyeballs, slotting a pair of compelling division rivalry games on the Saturday (Dec.

20) of Week 16, when the Chicago Bears will host the Green Bay Packers in the leagues longest-running series while the Washington Commanders and Philadelphia Eagles will meet in a rematch of last seasons NFC championship game.

Good luck with that, Penn State.

And be careful, NCAA decision-makers ...

the NFL has already rendered the NBA irrelevant from the Christmas showcase the Association once owned.GermanyDecades removed from World War II, theyve been valued American allies for the past 80 years.

Yet we keep sending them Daniel Jones as an NFL ambassador? Maybe Volkswagen is still being penalized for that emissions scandal ...All NFL news on and off the field.

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