Amir Khan, McNeese's viral student manager, racks up NIL deals as Cowboys ride into March Madness

McNeese with its boom-boxing viral student manager Amir Khan is dancing its way into the second round of the 2025 NCAA Tournament after downing No.

5 seed Clemson 69-67 on Thursday.

The Cowboys held Clemson to just 13 first-half points and never trailed the final 34 minutes of game time.

Khan, who is listed on McNeese's online directory as Amir "Aura" Khan, led McNeese onto the floor in Providence with his big boombox around his shoulders, and the rest was history.

The two teams traded blows in the opening minutes and in the closing minutes but it was all McNeese in between.

Clemson's 13 first-half points were the fewest by a team in the NCAA Tournament since Virginia in 2013.

McNeese manager Amir Aura Khan now has a customized Under Armour jumpsuit.

Company reps flew into Providence last night.

Im told he has 12 NIL deals, all totaling well into the six figures.

Buffalo Wild Wings, TickPick and TurboTax are the three biggest.

Nothing like March.

pic.twitter.com/Jl0DctW6K1 Khan has been a rallying force for McNeese this season and someone who "players love," McNeese coach Will Wade told CBS Sports' Jon Rothstein earlier this week.

The popularity both around his team and on social media has earned Khan numerous NIL deals, including from TurboTax, TickPick and Buffalo Wild Wings.

For Saturday's game against No.

4 seed Purdue, Khan donned a customized Under Armour jumpsuit, with company reps flying into Providence on Friday night to make sure Khan was fitted.

"He's incredible," Wade said.

"He's just a phenomenal kid, phenomenal young man.

...

Our players love Amir.

He's always funny, he's quick-witted.

A phenomenal kid." Will Wade has made national headlines this season at McNeese, but so has one of his managers.

Who is Amir Khan? pic.twitter.com/LVSH5VhBof McNeese's win over Clemson on Thursday marked its 12th consecutive victory, the longest active streak in college basketball.

It advanced into the second round for the first time in school history where it faces No.

4 seed Purdue on Saturday..

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