Why Is Deion Sanders’ $54M Extension a Boost for the NIL and Jimmy Horn Jr.’s Career?

Deion Sanders isnt going anywhere.

After flirting with the Dallas Cowboys this offseason, Coach Prime maintained an affinity for his Colorado Buffaloes.

He wanted a long-term commitment from them.

He needed them to show their love.

They did just that on Friday, inking him to a five-year, $54 million contract extension.Analysts with a keen eye on the Colorado program were begging the Buffs to make Sanders the highest-paid head coach in the Big 12 Conference.

Sanders ($10.2 million) not only eclipsed Mike Gundys $7.75 million salary to take that mantle.

He blew it out of the water.

And a former colleague from his NFL analyst days couldnt be happier for him.On Fridays episode of his namesake show, Rich Eisen expressed joy for Sanders impressive deal.

He then blasted Sanders critics for saying he wouldnt succeed as a football coach.

In his opinion, the NFL Hall of Famer embodies exactly what you want in this era of college football.Everybody thought, when he first started, [he] was just a lark...

that [coaching] wasnt going to be something that he was going to keep up with...

then he takes Colorado...

he is not only good at his job, he is the perfect type of coach for the moment.

Rich EisenEisen then applauded Sanders for embracing a father figure role for all of his players.

He specifically mentioned Jimmy Horn Jr., whose father is in prison.

Eisen told his audience that Sanders regularly takes Horn Jr.

to visit his father, and that he walked him out on Senior Day because his father couldnt do so.

With this contract, hell be a surrogate father as Eisen put it, in Boulder for years to come.What is Deion Sanders contract breakdown?During Super Bowl week, Deion Sanders informed Rich Eisen that he has Jerry Jones labeled as direct deposit in his phone.

On Friday, Eisen joked that Sanders would have to update his contact list.

Hes not wrong.

Sanders new contract will pay him at least $10 million each season.

Per Buffaloes beat reporter Brian Howell, Sanders salary will increase by $1 million in 2027 and 2029.BREAKING: Colorados board of regents have approved a new 5-yr, $54 million contract for head coach Deion Sanders that will make him one of the highest-paid coaches in the country.

Yearly base salary breakdown:2025: $10M2026: $10M2027: $11M2028: $11M2029: $12M#cubuffs Brian Howell (@BrianHowell33) March 28, 2025Sanders critics think hes now among the most overpaid coaches in college football.

But Colorados fans dont mind.

Theyre happy to be relevant again.

Before Sanders arrived (2022), the Buffs went 1-11.

He won four more games in his first season (5-7) and added another four victories to his total (9-4) in 2024.

Theyre excited to see Sanders continue building the program.Good for Deion, Buffs gonna be good Chris Pedersen (@pedersen44) March 28, 2025Whatever you think of Dion Sanders, he entered the college coaching arena at the perfect time, because no one is likely better than him at working the transfer portal and thriving in the NIL universe.Perfect guy at the perfect time.

Magnum1ooo (@Magnum1ooo) March 28, 2025He truly deserves it, given his hard work, leadership, and the incredible success hes achieved.

JKLM (@JKLM0521) March 28, 2025Bam!!! What a beautiful day! Denver Dan (@DorkDraft) March 28, 2025He puts butts in the seats! Eyes on the games! Makes deals for the Buffs! He aint going anywhere! Hes on top of the world in Colorado! Jim Wells (@123CodeRed) March 28, 2025Sanders is facing his toughest challenge yet in 2025, as hes without his sons Shedeur and Shilo and Travis Hunter for the first time in his college coaching career.

Well see if hes up for the task when Colorado hosts Georgia Tech on Aug.

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