Carmelo Anthony Dumbfounded With $1.8 Million EMV And 16 Percent Stock Increase For Saratoga Due To Ashton Hall Morning Routine

The internet is no stranger to bizarre trends, and often, someone captures the worlds attention with an unexpected routine or challenge.

This time, its Ashton Hall, a former college football player turned fitness influencer, whose eccentric 4 AM morning routine has made him a viral sensation.

The trend has gained so much traction that even NBA legend Carmelo Anthony was left dumbfounded by its impact.What started as a single TikTok video has now generated $1.8 million in Earned Media Value (EMV) and boosted Saratoga sparkling waters stock by 16%.

EMV is a metric used to determine a brands exposure through unpaid media coverage.So, the visibility that Hall gave to Saratoga sparkling water for free wouldve cost them $1.8 million if they used traditional methods of advertising.

The numbers are simply staggering, and millions of social media users, including big brands, have jumped on the trend to capitalize.

Melo is dumbfounded by the impact one TikTok video has made.I did some basic calculations and he generated about 1.8MM in earned media value for Saratoga.

Thats not including reposts, screen grabs, all the parodies, and other organic posts.

He gave Saratoga a full digital media campaign for free.

Creators gotta stop doing that.

https://t.co/pvUX49lLSM Domo (@DapperDomo) March 24, 2025When he was informed that Saratogas stock went up 16% this week, he said, Are you sh*tting me? But its not just the numbers thats confusing the NBA legend.

He also doesnt understand why one would put a tape over their mouth.

He said, Imma think somebody tryna kidnap me, man.

Melo did acknowledge that dipping face into the sparkling ice water is a healthy habit.Is Ashton Hall bluffing about his morning routine videos? The crew linked up to discuss this and much more on tomorrow's episode pic.twitter.com/EoRzBXsIZI 7PM in Brooklyn (@7PMinBrooklyn) March 26, 2025Despite that, the routine seemed a bit too staged to Melo.

From waking up at 3:55 AM and dipping his face into sparkling ice water at precisely 5:49 AM to the workouts and journaling every day, Melo didnt buy his claims.

He said, You do not have a lifestyle like this.

You do not do this every day.

To his credit, Melo has never been a fan of early morning routines.Carmelo Anthony doesnt like waking up super earlyIn his nearly two-decade-long career, Melo took good care of his fitness and health.

It allowed him to stay on top of his game for so long.

However, he did it all on his own terms.

He was never a fan of waking up too early and going for workouts.

Despite being in the presence of the late, great Kobe Bryant, who was known for his strict early morning workouts, Melo maintained his distance.The two spent some time together when they were roped in for the Redeem Team.

Melo said, Kobe was something totally different.

Kobe was relentless.

4 oclock in the morning, 6 oclock in the morning...

It worked for him...

Thats what he needed to get the edge.You look at the USA Team documentary, I said, Im not used to working out at 5:30 in the morning.

Like that wasnt me...

Im not relentless like that...

I dont want to challenge myself that hard, like Im cool, he concluded.

While Kobe was a product of his work ethic and strict routines, Melo achieved all his success without aligning his day-to-day life with the likes of him.The post Carmelo Anthony Dumbfounded With $1.8 Million EMV And 16 Percent Stock Increase For Saratoga Due To Ashton Hall Morning Routine appeared first on The SportsRush..

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