Nebraska Athletics sets revenue, spending records: Here's a breakdown of the budget

Just days after Nebraska lost its athletic director Trev Alberts to Texas A&M , football coach Matt Rhule took to a podium in NUs media room to reaffirm his commitment to the school and exhort his employer, too.

We have to be unabashed in our desire to be the best, Rhule said in mid-March 2024.

We cannot worry about optics.

We cannot worry about what people say.

The way you win in college athletics today is you invest ...

all the agriculture across our state you wont get a harvest unless you sow seed and water it.

At least by its previous standards, Nebraska Athletics met that challenge in the 2023-24 fiscal year.

According to documents obtained through a public records request, the school set records for both revenue ($220,165,405) and expenses ($213,456,031).

Thats a surplus of $6.7 million 52% smaller than the 2022-23 fiscal year, when Nebraska brought in $204.8 million in revenue and spent $190.9 million.

In 2023-24, Nebraska generated $15.3 million more in revenue while spending $22.6 million more than it did in fiscal year 2022-23.

That includes the Husker football programs $84,059,267 operating budget $11.3 million more than it did in 2022-23, the final year of Scott Frosts tenure and the first offseason of Rhules tenure.

Starting with fiscal year 2025-26 which begins in July NU will have a $20.5 million budget line for revenue-sharing for athletes.

Husker administrators have consistently said the athletic department will be able to afford, through annual surpluses and savings, to spend the full amount allotted each year to schools.

Most of the revenue-sharing dollars, at all schools, is likely to go to football which generates the lions share of revenue although the U.S.

Department of Education issued Title IX guidance indicating payments be equal among mens and womens athletes.

Of the $76.3 million in contributions received from donors, for example, $43.7 million went to general funds, $30.5 was contributed specifically for football and the small remainder went to other sports.

Football accounted for $128.1 million in revenue a surplus of $44 million measured against expenses and 71.9% of the schools ticket revenue, 83.9% of NUs $64 million in media rights deals and 66.1% of its concessions sales.

Nebraska players huddle up during a game against Rutgers on Oct.

5, 2024, at Memorial Stadium.

While Rhule made more in salary than the combination of Frost and Rhule $6,201,450 in 2023-24 to $4,780,415 football assistant coaches made less money.

In 2022-23, assistants made $7,494,500 and made $6,741,443 in 2023-24.

But the football support staff members the number of whom Rhule has grown to the largest ever at NU made $5,355,482 in salary and compensation during the 2023-2024 fiscal year a 21.5% increase over 2022-2023.

Fueled in part by more than $1 million more in salary for coach Fred Hoiberg, the Nebraska mens basketball team spent $2,012,634 more than it did last fiscal year.

The program, which made its first NCAA tournament appearance in a decade, also generated $1,240,038 more in ticket sale revenue at Pinnacle Bank Arena.

* NU crossed the $3 million threshold in recruiting expenses, with Nebraska football crossing the $2 million threshold ($2,189,742), a 28% increase over fiscal year 2022-2023.

* Reports are filed to the NCAA in December and made available in January.

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