Video: Maple Leafs Announce Oreo as Helmet Sponsor on Uniforms for 2024-25 NHL Season

The Toronto Maple Leafs on Tuesday revealed why the team removed the letter "O" from their social media accounts and Scotiabank Arena signage .

The change was a marketing campaign for the announcement of Oreo cookies as the Leafs' helmet sponsor for the 2024-25 season.

The sponsorship will take the form of a white "Oreo" logo across the top of the blue helmet.

Oreo is the third helmet sponsor the Leafs have partnered with since the NHL approved helmet ads in 2021.

Toronto helmets began displaying the TikTok logo during the 2021-22 season before advertising the Canadian pizza chain Pizza Pizza in 2023-24.

This article will be updated soon to provide more information and analysis.

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