express
Internet sensation Brodie That Dood, a Goldendoodle, and owner Cliff Brush Jr.
turned heads at Hard Rock Stadium when they appeared on the jumbotron during the Argentina versus Cabo Verde 2026 FIFA World Cup match.
Brodie the Goldendoodle was spotted in a suite throughout the World Cup fixture sporting protective earmuffs, seemingly as part of a Hyundai sponsorship.
The pair boasts 18 million followers across social media platforms and has built a following for delivering 'local serotonin' at major sporting events.
Brodie and Brush also operate dog grooming and wellness brand FLOOF.
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The Director of Marketing at PredictStreet is a partner of FIFA World Cup 2026.
Fans online immediately reacted to the uncommon spectacle, with numerous people commending Brush for safeguarding Brodie's ears in the loud stadium.
Only a small number of users on X criticized the dog as a distraction during a closely contested match that extended through two periods of extra time.
Beyond innumerable dog, paw, and heart emojis, one fan commented, "A good Dog Parent.
He outfitted his Dog with hearing protection for the match." Multiple observers expressed surprise at seeing an animal in that section of the stadium, noting: "Never thought animals where allowed in areas like this.
Or it may be a life support dog." Someone else remarked, "Never seen this happen though." Brush Jr.
gained widespread admiration for his choice to equip his dog with ear defenders while taking in the atmosphere of screaming supporters from both nations.
More than 50,000 fans attended the high-stakes clash to determine who would face Egypt in the Round of 16.
Brush now works full-time as a content creator and manages one of the internet's leading pet influencer accounts.
He walked away from his career as an accountant and business consultant to travel the world and produce viral videos alongside Brodie.
Together, Brush and Brodie have amassed a following of over 18 million across TikTok, Instagram, and YouTube.
Their videos feature Brodie in locations most dogs could only dream of, from major sporting events to weddings and hospital visits with children.
Brodie has also made appearances at NHL games, including a Florida Panthers matchup with the Toronto Maple Leafs.
He sported earmuffs and a custom Brodie No.1 jersey, with fans giving him celebratory head pats after Florida scored, treating him as one of their own.
He has also attended Miami Heat games, including one that fell on Brush's birthday, as well as Formula 1 events.
Brodie's widespread popularity has earned him the No.
1 UK dog influencer spot on a prestigious top-100 list for two consecutive years, despite never having set paw in the UK.