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WKU Athletics extends contract with Nike, BSN SPORTS WKU Athletics Press Release BOWLING GREEN, Ky.
WKU Athletics has extended its longstanding partnerships with NIKE and BSN SPORTS, ensuring Hilltopper student-athletes and coaches will continue to benefit from industry-leading apparel and equipment during the course of the multi-year agreement.
The renewed agreement extends WKU Athletics relationship with NIKE, one of the worlds premier athletic brands, and BSN SPORTS, the departments official provider of athletic equipment and team apparel.
Together, the partnerships will continue to outfit WKUs 16 varsity programs with high-performance apparel, footwear and equipment while supporting the departments commitment to competitive excellence.
College athletics continues to evolve rapidly and our long-term partnerships with NIKE and BSN SPORTS provides tremendous stability for our department, said WKU Director of Athletics Todd Stewart.
This agreement reflects a shared commitment to the success of our student-athletes and coaches while ensuring they have access to premier apparel and equipment.
In addition to enhancing the daily experience within our programs, aligning with two of the most respected brands in athletics also strengthens our recruiting efforts by demonstrating our commitment to investing in the resources necessary to compete at the highest level.
We appreciate NIKE and BSN SPORTS for their continued partnership and look forward to sharing in additional mutual success for years to come.
We are excited to continue our partnership with NIKE and BSN, said Mahurin Family Foundation Head Mens Basketball Coach Hank Plona.
Our student-athletes want to wear the best, and NIKE continues to provide that quality product every year.
Under the renewed agreement, WKU student-athletes will continue wearing NIKE uniforms and apparel during competition while benefiting from the brands latest performance innovations.
BSN SPORTS will remain the departments exclusive supplier of uniforms, apparel, footwear, accessories and equipment through local support benefiting each of WKUs athletic programs.
Our years of experience working with Western Kentucky has allowed us a front-row seat to see the growth, momentum and achievements theyve had across their storied athletic program, said Todd Northrop, senior vice president of BSN SPORTS collegiate and pro select divisions.
Were excited to continue working with NIKE to make sure every student-athlete, staff member and fan has reliable access to the best apparel and gear to keep them game day ready all year long.
The partnership will also continue to provide a consistent brand identity across WKU Athletics while ensuring student-athletes and coaches have access to premier products designed to maximize performance.
The extended agreement reinforces WKU Athletics commitment to equipping its student-athletes with the resources necessary to succeed in competition, in the classroom and in the community.