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The landscape of college football continues to evolve as two of its most prominent programs, Ohio State and Notre Dame, have announced jersey sponsorship deals for the upcoming season. Ohio State partnered with JPMorgan Chase for $15 million, while Notre Dame's agreement with SoFi banking is reportedly worth between $18 million and $20 million. Both teams are non-conference opponents for Texas in the coming years and share similar blue-blood status.
These deals come on the heels of the House v. NCAA settlement, which allows revenue sharing between schools and athletes. Yet, despite the financial potential, Texas appears unlikely to pursue a similar path. In February, during a Texas Athletics Town Hall, athletic director Chris Del Conte dismissed the idea of adding a sponsor patch to the Longhorns' jerseys.
Key Analysis
Del Conte emphasized the importance of the team's traditional colors and branding. 'We're burnt orange and white. We're not wearing black; we're not wearing green,' he stated, as reported by the Daily Texan. He questioned the value of adding a corporate logo like Sonic to the uniform, referencing the criticism the program faced for placing the Humann logo on the field. However, Del Conte acknowledged that other schools are free to pursue such opportunities. With Ohio State and Notre Dame securing significant revenue, some speculate that Del Conte may reconsider his stance, especially given the potential financial windfall for Texas.