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In a weekend that saw the Ole Miss Rebels topple former head coach Lane Kiffin's LSU Tigers by a score of 32-24 at Vaught-Hemingway Stadium, the excitement among fans translated into record-breaking alcohol sales. According to a report from OTC's Brad Logan, the Rebels pulled in over $900,000 from liquor sales alone during the highly anticipated matchup.
The game, which took place in Oxford, Mississippi, drew a record crowd of 70,033 spectators, many of whom were eager to witness Kiffin's return after his departure from the program last year. The raucous atmosphere contributed to the massive revenue, as fans celebrated what would become a signature win for the Rebels.
Social media quickly lit up with reactions to the astronomical sales figure. One fan exclaimed, "I know stadium beer isn't cheap but WOWZA, that's a lot," while another simply posted, "That's insane." The sentiment was echoed by many who were stunned by the sheer scale of consumption.
Comparisons were drawn to a similar situation in 2021 when Kiffin returned to Knoxville as head coach of Tennessee. The Volunteers reportedly generated $548,000 in alcohol revenue during that game. A college football sports account noted, "Ole Miss remains undefeated at partying," highlighting the Rebels' impressive ability to capitalize on the festive occasion.
One fan took a jab at the SEC for its past restrictions on alcohol sales, remarking, "Look at what the SEC missed out on all those years they refused to sell booze on campus. WILD." Another fan summed up the mood with the conference's famous slogan: "It just means more.."
The revelry, however, came with consequences. The Oxford Police Department and Ole Miss Police Department reported a significant increase in arrests, tickets, and traffic accidents during Week 3, prompting authorities to bolster security in the area for Kiffin's return.
On the field, the win propelled Ole Miss to No. 4 in the AP Top 25 Poll. According to PFN's CFB Playoff Meter, the Rebels now hold a 45.4% chance of reaching the SEC championship game and an 87.6% chance of earning a spot in the 12-team playoff field, giving fans even more reasons to celebrate—and perhaps, to keep the drinks flowing.
Originally reported by yahoo.