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USC Athletics and Nike agreed to a 10-year extension of their all-sport partnership through 2036, marking the fifth decade of its partnership.
USC in the 1990s became one of the first collegiate programs to exclusively represent Nike.
USC and Nike have grown together for more than 30 years, and we are thrilled to continue one of the great partnerships in college athletics, said Jennifer Cohen, athletic director at the University of Southern California (USC).
From the outset, these two iconic brands have made history, outfitted legends, and powered victories for generations of Trojan student-athletes, and for all we have accomplished together already, we are all the more excited for whats to come.
The impact of this extended partnership on our student-athletes, loyal fans, campus community, and the entire Trojan Family will be transformational, and we look forward to many more victories together in the years ahead.
The extension includes: - Nike Blue Ribbon Elite: USC student-athletes will join Nikes NIL roster, collaborating with the brand on campaigns, product, and storytelling.
USCs Blue Ribbon Elite class will be revealed in the coming weeks.
- Nike Strength: USC will become the first school in the country outfitted with Nike Strength equipment, which will be featured at the brand new Bloom Football Performance Center.
- Bespoke basketball uniform closets: Nikes design teams will create custom uniform collections for USC mens and womens basketball.
- USC Bookstore transformation: Nike and its retail partners will support a refresh of the USC Bookstore, reimagining the retail home of Trojan fans on campus.
The partnership also includes USC x Nike retail pop-ups, an expanded Nike womens product line, and the exploration of state-of-the-art sports research collaboration between Nike and USC.
Image courtesy USC Athletics.