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Connecting brands, platforms and athletes at the intersection of culture and fandom
New York When Cannes, France, January 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), a challenger network built to transform marketing, will bring unique and powerful experiences and brands to the 2023 Cannes Lions International Festival of Creativity (Cannes Lions): Sport Beach. produces the activation of
Stagwell presents Sports Beach at Cannes Lions 2023.
Sports beaches are another kind of beach. Built to allow brands, platforms and athletes to get in touch with the cultural zeitgeist of sport and explore the power of fandom, the event will also provide an opportunity to engage in sport and playfully recharge from the quintessential Cannes Lions experience. Offers.Ideally located in one of the largest in Cannes Beaches, La Mandala, Sports Beaches help spark conversations with Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument, and the National Research Group, all week long. It will be a marquee venue. For more information, please visit www.SportBeach2023.com.
Stagwell’s Chairman and CEO said: mark pen“Sports attract people for a reason: entertainment, culture, art, technology, etc. We believe that all sports are fandoms, and that fandoms are the future of business transformation.”
Sport Beach brings together the world’s most inspiring creatives, brands, marketers, athletes, coaches and leagues to play sport, discuss the future of sport and fandom, and explore the impact of sport on shaping global culture. celebrate the From sporting events for players of all abilities to programming that highlights the power of sport, Sports Beach attendees can connect and engage fans with memorable, meaningful and differentiated experiences. increase.
Let’s play with balls!
One of the core elements of Sport Beach’s revitalization is its sports tournaments, which offer brands, media and attendees the fastest growing sports in an idyllic beach environment such as pickleball, soccer, volleyball and flag football. Provides the ability to play, observe and enjoy popular sports. – Your team is playing to raise money for your favorite charity. The Croisette leaderboard shows your standings throughout the week and encourages people to play, win and support.
what happens at sports beach:
- Participation: real sports and competitions for athletes and fans of all levels
- Inspiration: Live Sessions with Athletes, Marketers, Creators, and Leagues
- innovation: Celebrating how technology is changing and evolving the sport
- conversation: video and audio content created on the beach and syndicated in freely accessible channels
How brands can profit:
- Content generation stageDelivered to target audiences via , earned, owned and paid channels
- Custom storytelling platformto showcase your brand story, goals, executives and partners
- Creative branding opportunitiesbrings brand stories to life with unique integrations before, during and after Cannes Lions
Stagwell invites brands, sports leagues/teams, media platforms, journalists and any other interested parties who wish to partner and reach out on the ground. [email protected] for more information.
Sport Beach is produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.
About Stagwell
Stagwell is a challenger network built to transform marketing. We deliver creative performances at scale for the world’s most ambitious brands, combining culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by an entrepreneur, his 13,000+ specialists in over 34 countries are united under his one purpose: increase client efficiency and improve business outcomes. Join us at www.stagwellglobal.com.
media contact
Sara Arviso
[email protected]
SOURCE Stagwell Inc.
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