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Oscar de la Hoya seems to have limited patience with “influencer boxing,” even the kind promulgated by one of his most important business associates.
The head of Golden Boy Promotions aims at a spate of boxing’s recent crossover boxing cards featuring inexperienced social media stars (YouTubers, Tiktokers, etc.) grabbing each other in sanctioned matches. has been established.
The latest permutation of this combat sports phenomenon is, in some ways, an offshoot of a much longer tradition of celebrity boxing, with British influencer KSI taking on FaZe Temperrr at London’s Wembley Arena last Saturday.KSI knocked out Temperrr in the opening round.
Critics have ridiculed the sloppy nature of the crossover fight and its potentially dangerous effects on participants, but supporters say influencers are typical of a sick sport. It continues to point out that it is expanding its demographic base to younger generations.
Shortly after the card ended, De La Hoya made it clear that he was in the critics’ camp.
“Can I go back to real boxing anytime soon?” De La Hoya tweeted.
De La Hoya’s remarks were also notable, as KSI-FaZe Temperrr was streamed on DAZN, the sports subscription streaming service with which De La Hoya’s Golden Boy has a major content deal. Along with Eddie Hearn’s Matchroom Boxing, Golden Boy fills out his DAZN professional boxing calendar.
In criticizing Saturday’s KSI card, De La Hoya seemed to deviate from the typical corporate code of conduct and overshadow perhaps his most important business partner.
In addition, De La Hoya promotes one of DAZN’s most important products with Ryan Garcia. The lightweight star is set to face Garbonta Davis in the spring. The fighter announced late last year that it had agreed to all terms.
However, De La Hoya slammed the battle early Sunday morning by tweeting that he had not received a contract from Davis’ team and that if he had not received a contract by Monday, he would be “moving on.” questioned the feasibility of
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