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Apple is keen to add football to its Apple TV+ sports lineup, and is said to be working to secure rights to the English Premier League.
Apple TV+ has a rapidly growing sports line-up, and soccer fans can subscribe to the 2023 Major League Soccer Season Pass. However, in an effort to increase its offering to users, Apple is now trying to secure one of his in other major leagues. soccer world.
Apple is reportedly preparing to bid for the domestic TV rights to the English Premier League. daily mailThe current three-year Premier League deal with Sky Sports and BT Sport expires in 2025, while the bidding process for the rest of the term will begin in late 2023.
Club owners believe rights are undervalued at £5.1bn ($6.2bn) over three years under the current deal. , the price of rights in 2025 could rise significantly.
Apple is believed to have paid MLS $2.5 billion for a 10-year deal, making a bid for the Premier League a pretty expensive project.
The English Premier League isn’t the only target for Apple’s rights collection project. Apple reportedly entered his November bid for streaming rights to the Dutch Eredivisie football league.
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