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English football clubs have cemented their position as the wealth generators of the sport, accounting for more than half of Europe’s top earners, with Manchester City taking the top spot for the second year in a row.
Earnings for the Premier League champions rose 13% year-on-year to €731 million ($794 million), driven by a sharp rise in commercial revenues, according to Deloitte’s annual Money League. Real Madrid placed him second with his €714 million. Paris Saint-Germain, Barcelona and Bayern Munich were the only non-English teams in the top ten.
Football in England has been dominant for years, but this year’s report highlights how well the club has bounced back from the devastating effects of the coronavirus pandemic. , ranks the teams by the revenue they generate.
Liverpool, whose American owners are considering selling the team, climbed four spots to a record third place. Liverpool’s earnings increased after overtaking northwestern rivals Manchester United for the first time, whose owners are considering selling the Champions League after reaching the final of his league.
London club Arsenal replaced Italy’s Juventus in this year’s top 10, while 16 English clubs made it into the top 30. All 20 Premier League teams could make the top 30, according to Deloitte.
Tim Bridges, Lead Partner in Deloitte’s Sports Business Group, said:
The dominance of the English club has increased tensions between rivals. Spain’s La Liga president Javier Tebas said at an event in Brussels last week that the team was funded by its owners and allowed to sign players even in the event of a loss. It is distorting the market, he said.
Spanish football is years behind the Premier League, Tebas said in an interview.
Tebas is closing the gap with private equity firm CVC Capital Partners through a €2 billion deal that closes in 2021. The majority of the funding will be for new or refurbished stadiums and digital business development.
According to Deloitte’s latest Annual Football Finance Review released in August, total Premier League revenues increased by 8% to €5.5 billion in 2020/21. The Spanish league generated just over half that amount, at €2.95 billion.
Like his rivals, Tebas hopes the growth of D2C broadcasting will help increase the global appeal of the Spanish league. He said his LaLiga Pass product, a model copied from the NBA, was launched in Indonesia and Thailand last year, followed by India and Turkey.
Still, the Premier League just has more spending capacity. Nottingham Forest, currently ranked 13th, spent around $150m on their transfer fee this summer.
On average, only 16% of Money League club boards were deemed racially diverse by Deloitte. Eight clubs reported having no ethnically diverse board members, and he added that three clubs did not disclose the information.
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