Uomo Sport embraces Italian fashion as tennis rises

Stephen Siebert embraced his love of tennis fashion in the 1970s. Specifically Italian tennis fashion. Decades later, feeling his style in tennis was lost, he launched a brand dedicated to Italian fabrics, tailored his fit and enhancing the elegance of his style of tennis on and off the court.

Based in Southern California, Uomo Sport has strong ties to Italy. Uomo (pronounced Woe-moe) means male in Italian. Aptly signed by tennis player Donna his Vekic as his ambassador for the lead, the Donna Sport line of brands offers Donna, which means woman in Italian.

“The core is always tennis,” Siebert says. “In my humble opinion, if you get the right tennis wear, you can wear it to anything and your creations will take you all day. All my work is professional tennis and my goal is for this to become a staple piece of clothing.”

Almost five years after this effort, Uomo Sport continues to embrace the sport that inspired it in its beginnings. With Vekic signing in January 2023 and Jenson Brooksby leading the men’s team for the last three years, at the 2021 U.S. Open, Brando will see Novak in his first hour of the match against Djokovic. received 162 online orders. Today, the company equips the Pepperdine men’s tennis team, sponsors tournaments around the world, contracts players and coaches, and has a presence at luxury resorts and high-level tournaments.

Siebert calls his clothes technical and youthful, saying “it’s not a brand for older men,” creating a highly tailored fit that departs from what he calls other brands’ boxy styles. Uomo imports all materials from Italy, from the collar to the buttons to the fabric, and creates its pieces in both Italy and the United States. “We go far with the details, the fabric,” he says. .”

The brand’s first breakthrough came when merchandise sold out at the BNP Paribas Open in Indian Wells. From there, tournament sponsorships expanded, resort and club deals expanded, and clothing lines blossomed.

“We want people to experience the full line of tennis they need,” says Siebert. “We want to create other pieces that you can wear. , you have a classic piece.

As professional sponsorships grow, Siebert says he believes in individual style and isn’t focused on growing large teams. I like to be as involved as they want to be, according to their personalities and what I think they look best on,” he says. and Siebert calls her a perfect fit for the brand.

In addition to Vekic and Brooksby, UomoSport signed Danish player August Holmgren to provide coaching and other play. Siebert wants about three men and his three women to lead the brand, and wants to add a young American female player and possibly an Italian player to the mix.

Uomo Sport never lose sight of the importance of the tournament, including securing a spot at Wimbledon Village this summer. The brand hopes to grow into an official sponsor of the ATP and WTA tournaments and build on the brand’s online presence as a mini luxury home for tennis sportswear and lifestyle. “We want to bring people into the sport,” he says Siebert. “I want people to really understand the athletes and the sport.”

Since his days wearing classic Italian brands — Siebert wishes he still had his Sergio Tacchini tracksuit — he believes clothes haven’t evolved. “For decades, clothes were brooding,” he says. “I saw a tremendous hole in the market. Why weren’t they doing it right? That says a lot to the sport if we can get it right.We have to make these guys.as cool as possible.”

Siebert says his team is working out the details. The brand’s shorts, for example, include microfiber in the pockets to help wipe sweat off your hands and fingers, and they’ve added mesh on the inner thighs to keep your skin from being irritated.

Uomo Sport remains busy in early 2023, designing and creating all of the items it plans to introduce throughout the year. We’re already seeing Lotus Blue and Pink for Australia. Then comes March with a monochromatic desert sand design for Indian Wells. Expect something different with lots of navy and clay at Tropical Henley in Miami and Roland Garros in blue. Come to Wimbledon and expect to find pullovers in white and Wimbledon colors. A modern update with combined performance and fit.”

All the while, Siebert pays attention to every detail. While he waits for another Italian fabric to arrive, he has one polo ready to manufacture with an Italian collar on hand and is thrilled with the fashion-focused tennis fit. “For the ball to go into the pocket, the fabric needs to have some weight,” he says. “We think of ourselves as tailor-made clothes, not ill-fitting. We work like hell to get those pieces right.”