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In 2020, Jake Paul was ridiculed but then accepted for his appearance in our fringe sport, boxing. It opened the door for Katie Taylor vs. Amanda Serrano and was the marquee reason why it happened. bottom. Paul was a role model to many and now it seems the time has come for the most popular YouTuber and Internet personality to become a professional boxer. Even if they are uncoordinated, untalented, and unhealthy.
That’s the irony of the modern world. That’s why so many influencers and YouTubers find their success through sarcasm and weird quirks. Usually geeky and socially clumsy people weaponize the internet to build a following that buys into their catchphrases and content, but now they’re creating a dichotomy. Just as they exist in two different planes of existence, symbolized by day and night, YouTubers are now ironically filming their fights and fighting to prove themselves victorious as professional boxers. increase. The failure of professional boxing opened the door for successful self-advocates to overtake talented fighters in world-class accolades.
DAZN has signed a five-year deal with KSI’s boxing apparel, Misfits Boxing. In short, this is not going away. In fact, Misfits Boxing has a very good chance of becoming the most active form of boxing on DAZN in a few years.
The flaws Paul saw in boxing marketing are now being exploited by younger generations who know how to talk to a wide range of people and communicate in various forms of multimedia. Do you think this puts us into a world where talent is just part of the boxing equation?
The KSI vs. FazE Temperrr promo was similar to an ad I saw as a kid in a cartoon that aired on the 3:30-5pm cartoon block. It seemed simple, ironic, and very effective.
Temper, real name Thomas Oliveira, is the leader of the Faze Clan. Faze Clan made headlines at the beginning of his first decade in 2010. At that time, many young people were playing Call of Duty, a popular online video game. They were creating viral content with trick shots being shared at the time of their appearance. of social media. Ask young people about his Temperrr and their faces light up. They’ve known him well since they were adults, and seem to love what he’s given to their lives.
I haven’t followed the FaZe clan, but they’re clearly the New York Yankees of competitive eSports gaming, and more than that, they seem to be gaining power year after year. FazE Temperrr doesn’t mean much to me, but more people know who he is than Jordan Spieth.
To be fair, FaZe Temperrr has 1.6 million Twitter followers, but if Spieth has 2 million followers, what is the age range of those followers and which agency they want to invest in? I am interested in
Temperrr is battling KSI on pay-per-view. This is an alarming trend these days where something of relevance is hidden behind a paywall. KSI probably belongs to the elite tier of influencer boxers and has been at the forefront of semi-professional boxing since its inception with a win over real athlete Logan Paul. KSI has invested in himself and is one of the top fighters in the nasty subgenre of boxing, which is incredibly profitable.
As for the battle itself.
Temperrr fought three times and was stopped in one of them. He was a southpaw, 6 feet 4 inches tall. He got into these fights a few weeks ago and was drawn to BJJ practitioner Dillon Danis when he was struggling to stay active. from battle. An inactive fighter who was once Conor McGregor’s training partner, Danis seems to have been promoted on DAZN’s social media for years, as he acts as a celebrity troll account. Withdrawing from fighting KSI, an eco-friendly fighter, would lose all of Danis’ credibility as a fighter with a good reputation at this point.
Temperrr joins the fight against KSI and gains more followers. Temperrr will “dare to be great” as he rises from light heavyweight to cruiserweight, KSI’s division.
Feels like a traditional KSI fight. Interesting in theory, but inherently predictable. KSI made headlines last year by defeating two of his handpicked opponents overnight. One is a professional craftsman who adds luster. Something that sounds far more impressive unless you’ve seen a professional boxer sparring.
The scary part about influencer boxing is when it feels like the origins of professional wrestling are being repeated.Many matches are exhibition matches, so hopefully the integrity of the sport will always be preserved. Different standards are held by different regulatory bodies (although I have not researched them).
The novelty of influencer boxing is that the marketing is much better. The selling point is much bigger, and for those unfamiliar, it’s much more appealing.
These fighters/influencers are actually promoting fights, telling stories, building content and building story arches around fights. Chris “Cyborg” can be considered the gold standard for fighters who have built production companies around her career. It’s important and influencers understand it.
We are in a new era, with people like The Faze Clan and KSI having a far greater impact on the world than most professional boxers. So companies like DAZN lost a lot of money during the pandemic, even if they wanted to fight it as a social experiment. These types of fights are budgeted as long as they yield dividends.
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