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Amazon’s and ESPN’s respective primetime NFL broadcast ratings lagged those of their competitors. That’s because the e-commerce giant turned streamer and Disney subsidiaries are each struggling to keep up with the NFL’s basic cable his partner.
Amazon’s NFL viewership lags behind its competitors.
important facts
NBC’s primetime broadcasts averaged 19.9 million viewers during the 2022 regular season, while CBS and Fox’s afternoon broadcasts brought in 18.5 million and 19.4 million viewers respectively. .
This is NBC’s highest NFL viewership since 2019, CBS’s top mark since 2015, and Fox’s highest ratings since 2016.
Amazon, which began exclusively broadcasting the NFL’s Thursday primetime contest on its Prime streaming service this year, and ESPN, which broadcasts the league’s Monday night games on cable, have had far less luck than their peers.
Average viewership on Amazon was 9.6 million. thursday night football According to Nielsen data, the package is well below its 2021 average viewership of 16.4 million.
ESPN averaged 13.4 million viewers for its NFL coverage, excluding last week’s game between the Buffalo Bills and the Cincinnati Bengals. forbesciting Nielsen data, under It’s only slightly from 2021, but it’s the network’s third-best NFL viewership since 2010.
main background
In the first year of its 11-year, $13 billion deal with the NFL, Amazon self-reported an average viewership of 11.3 million, citing internal metrics, and citing its younger viewership in a statement. emphasized increase. Amazon’s first ever Prime sign-ups in 3 hours for him thursday night football Despite delays in airing and viewership numbers, yet another silver lining for the company’s massive investment. Hmm.That would allow the network to switch the late-season scheduled broadcasts enjoyed by its primetime counterpart NBC to more high-profile games, albeit ESPN. will have Right to flex from the 2023 season. The NFL is in the second year of his 11-year, $110 billion TV rights deal with Amazon, CBS, ESPN, Fox and NBC, and is believed to be worth about $2.5 billion. Ticket signed his seven-year contract with Google for his package. December every year.
big number
That’s how many of the 100 most-watched television broadcasts in the US last year were NFL broadcasts, according to Sportico’s analysis of Nielsen data. Approximately 94 of the top 100 most-watched shows were sporting events, cementing the dominance of live sports for networks and streamers.
References
The NFL’s Thursday kickoff is a pivotal moment for the future of live sports from Amazon and other tech giants (forbes)
YouTube wins NFL Sunday ticket package at reported $14 billion deal price tag (forbes)
NFL tells owners that Sunday’s ticket deals will be higher than those reported in the media (forbes)
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