2023 Women’s World Cup Comes to China’s iQiyi Sports

2023 Women’s World Cup Comes to China’s iQiyi Sports

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Chinese streaming platform Sinai Sports has acquired exclusive digital broadcast rights for the 2023 Women’s World Cup in Australia and New Zealand.

agreement:

  • Broadcast all 64 games on Sinai Sports-owned platform
  • iQiyi Sports and QiyiguoTV digital services broadcast the tournament
  • Coverage also includes behind-the-scenes and analytical content

environment:

Shinai, a joint venture between Super Sports Media and iQiyi, is the first media company to partner with Fifa, allowing the platform to offer football content including Asian Football Confederation (AFC) competitions, the English top league Premier League and Italy’s Serie A. I think it will be strengthened. A and UEFA Champions League.

FIFA Chief Business Officer Romy Guy said last October that he had already closed offers for the 2023 Women’s World Cup broadcast rights from networks in Italy, Germany, France and the United Kingdom as being too low. He made it clear that he refused.

Then comes:

Free-to-air (FTA) rights to the Women’s World Cup are still on the horizon in China as the countdown to the tournament’s July 20th start date continues.

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